#Japan #Tokyo #Mitsukoshi #Chocolat #Bel Amer

The Grand Reopening of Bel Amer Nihonbashi Mitsukoshi Store

The renowned chocolate specialty store, Bel Amer, will reopen its doors on June 6, 2026, at the iconic Nihonbashi Mitsukoshi department store. This relaunch promises to deliver exquisite chocolate creations inspired by the emblematic store symbols, such as "Hanahiraku" and "Lion." Bel Amer has established itself as a leader in presenting "Japanese chocolate," focusing on delicate flavors that reflect the seasons and climate of Japan through artisan craftsmanship.

Since its inception in 2003, Bel Amer has dedicated itself to crafting chocolates that harmonize with Japan's unique seasonal characteristics. The brand name combines the French words "BEL" (beautiful) and "AMER" (bitter), emphasizing the beautiful bitterness that defines chocolate. Bel Amer's mission is to deliver happiness and surprise through its chocolates.

Spring/Summer Collection

In line with its reopening, the spring/summer collection will showcase a variety of delightful offerings including fresh cakes, baked goods, and special chocolates crafted with meticulous attention to detail by dedicated chocolatiers in their specialized laboratory. The goal is to present chocolates that are irresistibly tempting throughout the year.

Exclusive Chocolate Offerings at Nihonbashi Mitsukoshi

At the Nihonbashi Mitsukoshi location, exclusive items will be available, featuring limited-time delicate assortments modeled after popular packaging designs such as "Hanahiraku" and "Lion." Noteworthy items include:

Hanahiraku Palet Chocolat Assorted Box

This unique assortment includes Bel Amer's signature Palet Chocolat and Palet Chocolat Sand, featuring exclusive designs inspired by the Nihonbashi Mitsukoshi packaging. This collectible box is priced at ¥3,564 (tax included).

Petit Chocolat Flan

A delightful twist on the traditional French pastry known as flan, the Petit Chocolat Flan comes in two variants: the rich Dark and the creamy White chocolate versions. These special treats are baked fresh in the atelier and sent directly to the store, priced at ¥497 (tax included).

Expansive Chocolate Offerings

Bel Amer’s line-up includes assorted chocolates such as:

• - Palet Chocolat: Gourmet chocolate disks, customizable in packs ranging from 5 to 15 pieces, priced between ¥2,052 and ¥5,616 (tax included).
• - Bonbon Chocolat: Luxuriously handcrafted chocolates designed to pair with the tastes of Japan, available in gift sizes perfect for any occasion, pricing starts at ¥1,512 (tax included).
• - Palet Chocolat Sandwich: Rich chocolate sandwiched between crunchy biscuits featuring a variety of flavors, starting at ¥2,160 (tax included).
• - Gâteau & Palet Chocolat: A tasteful ensemble of brownies, financiers, and the brand's original Palet Chocolat, perfect for gifting, priced at ¥3,024 (tax included).

Seasonal Highlights

As the summer approaches, Bel Amer will also introduce seasonal limited items such as:

• - Summer Palet Chocolat: Ice cream-themed chocolate disks dedicated to beating the summer heat, starting at ¥357 (tax included).
• - Gelée Financier: A refreshing gelée layered on sponge cake, with delightful fruit-infused jellies. Available in three flavors, starting at ¥1,620 (tax included).

A Remarkable Chocolate Experience

In every item, Bel Amer merges tradition with seasonal creativity, ensuring that chocolate enthusiasts not only enjoy the delightful flavors but also visually appealing, artistic presentations. The reopening of Bel Amer Nihonbashi Mitsukoshi marks a new chapter in celebrating chocolate artistry influenced by Japan's rich culture and crafts.

Visit the store to experience unique chocolate offerings that you can only find at the Nihonbashi Mitsukoshi location!

For more details, visit the Bel Amer Official Site or follow on their Instagram for the latest updates.