#China #Shenzhen #Meizu #Mblu #Note 22

Meizu Sets Its Sights on Global Expansion with New Product Launch

Meizu, a well-known player in the smartphone market, has taken significant strides toward global expansion with its latest product launch. Following a standout appearance at the Mobile World Congress (MWC) 2025 and strategic partnerships with Geely, the tech company has introduced a range of innovative smartphones and wearables designed to captivate consumers across multiple markets.

On May 20, 2025, Meizu hosted a digital launch event showcasing five new smartphone models: the MEIZU Mblu 22, MEIZU Mblu 22 Pro, MEIZU Note 22, MEIZU Note 22 5G, and MEIZU Note 22 Pro 5G. Complementing these smartphones are the advanced AR smart glasses, StarV View, and the health-focused StarV Ring2. This comprehensive product lineup demonstrates Meizu's commitment to innovation within the burgeoning global market.

The New Smartphone Lineup

Designed for the Modern Consumer

Each of the new models aims to deliver high performance while maintaining affordability, appealing to a wide spectrum of consumers.

• - MEIZU Mblu 22: This entry-level device features a 6.79-inch HD+ display with a robust 90Hz refresh rate, ensuring a smooth user experience. Powered by an octa-core processor and a 5,000mAh battery, it promises extended usage without frequent recharging. Users can capture vivid photos with its F1.8 aperture camera at an accessible price point of $79 to $89.

• - MEIZU Mblu 22 Pro: Elevating the experience, this model is equipped with a MediaTek Helio G81 processor and a 6.79-inch FHD+ display that operates at a refreshing 120Hz. The device boasts a 50MP main camera and a 2MP macro camera, all within a sturdy Titan shield architecture, priced between $99 and $129.

• - MEIZU Note 22: Aimed at tech enthusiasts, the Note 22 comes with an impressive triple-camera system—108MP main, 8MP ultra-wide, and 2MP portrait, ensuring users can capture beautiful moments with ease. Additionally, it supports 40W fast charging and has a 6.78-inch FHD+ display for an immersive experience, priced from $179 to $299.

• - MEIZU Note 22 5G: As a 5G-enabled device, this smartphone comes with up to 24GB of RAM, ensuring a seamless user experience. It features a stylish design inspired by traditional Chinese architecture, priced from $169 to $229.

• - MEIZU Note 22 Pro 5G: This flagship model boasts a Snapdragon 7s Gen 3 processor and a long-lasting 6200 mAh battery, capable of 80W fast charging. With its advanced AI features, the Note 22 Pro 5G is priced between $299 and $369.

Beyond Smartphones: The Wearable Revolution

In addition to their smartphones, Meizu also introduced wearable technology at the online event:

• - StarV View: This innovative AR glasses product merges style with cutting-edge functionality. Equipped with a 188-inch display and adjustable brightness, it creates an immersive viewing experience while remaining lightweight and portable. The glasses also include features to accommodate users with myopia.

• - StarV Ring2: This ring is not just a wearable but a comprehensive health monitoring device. It tracks various health metrics such as heart rate and sleep quality, empowering users to manage their health effectively. The StarV Ring2 is also IP68 rated for water resistance, making it suitable for everyday wear.

Global Market Strategy

Meizu's newly launched products will initially be available in select markets, including Russia, Spain, Malaysia, and Vietnam. The brand plans to expand its reach to over 30 countries and regions, including Europe, Asia Pacific, Latin America, and the Middle East. Meizu's strategy revolves around integrating smartphones, XR devices, and smart cars into a coherent ecosystem, enhancing the overall user experience.

Cheng Li, Meizu's Chief Marketing Officer for Global Business, stated: "Our All in AI strategy focuses on bridging hardware, software, and services, creating a seamless smart life for consumers worldwide. We aim to deliver cost-effective, personalized products in accordance with the diverse habits of consumers across different regions."

This launch signals more than just a product introduction; it represents Meizu's vision for an AI-driven future. By blending hardware innovation with adaptive intelligence, Meizu sets out to redefine global standards in connectivity, user-centric design, and overall technological advancement. As the company forges ahead, it reflects a desire to anticipate and meet the evolving needs of consumers around the globe.