Hisense Launches C3 Projector Series for Ultimate Home Entertainment Experience

Hisense Launches C3 Projector Series for Ultimate Home Entertainment

Hisense, a leading global brand in consumer electronics and home appliances, has unveiled the new C3 projector series, aiming to transform your living room into a cinema-like environment. The new models, C3 Ultra and C3 Ultra Max, were unveiled at IFA 2026 and are officially launching globally this September, with the C3 Pro following soon after.

Whether it's movie nights, live sports broadcasts, or gaming sessions with friends, the C3 family is crafted for moments that deserve a grand setting. With a screen size of up to 300 inches, high brightness levels, and spatial audio, these projectors provide users the luxury of big-screen experiences right at home.

Technical Specifications

The C3 Ultra model boasts an impressive 4,000 ANSI lumens brightness and a contrast ratio of 50001 thanks to its IRIS aperture lens. The vivid images are complemented by a sound system tuned by Devialet, featuring components developed collaboratively and a built-in subwoofer, ensuring deep bass and immersive sound. This makes it an optimal choice for both gaming and watching films.

For users seeking superior image quality and shorter response times, the C3 Ultra Max offers an outstanding 5,000 ANSI lumens brightness, a contrast ratio of 50001, and an astonishingly low latency of just 1 ms. This makes it excellent for viewing films, live sports, and for gaming enthusiasts. The audio system, enhanced by Devialet, delivers rich, surrounding sound that matches the high-quality visuals perfectly.

Finally, the C3 Pro caters to a broader audience by delivering a brightness of 3,000 ANSI lumens, a contrast ratio of 50001, and a sound system also tuned by Devialet, complete with a built-in subwoofer. This model strikes an appealing balance between high performance and affordability, making it accessible to more users.

The C3 Ultra, C3 Ultra Max, and C3 Pro complete the C3 family, providing consumers with a wider range of options focused on various entertainment needs and home spaces. Earlier this year, the C3 model underwent a product lifecycle assessment (LCA) and a carbon footprint verification (PCF) by SGS. This process allows a transparent view of the product's environmental impact throughout its lifecycle, reflecting Hisense's commitment to sustainable practices.

With the C3 family, Hisense continues to enhance home entertainment by enabling users to transform ordinary moments into shareable experiences. Founded in 1969, Hisense has established itself as a leader in the global RTV/APPLIANCE and consumer electronics market, with operations in over 180 countries. Known for high-end multimedia products and smart home solutions, Hisense is recognized by market analyst Omdia as the leader in the 100-inch and larger TV segment for the period from 2023 to the first half of 2026. As a pioneer of RGB MiniLED technology, Hisense continues to innovate in next-generation RGB MiniLED TV offerings. Furthermore, as the official sponsor of the FIFA World Cup 2026™, Hisense remains committed to engaging with the sports world to reach audiences globally.