#Japan #Pet Care #Kiryu #Silk Protein #Estée Corporation

Estée's Forward-Thinking Investment in NEXT NEW WORLD

In a significant move to enhance its pet care division, Estée Corporation recently announced its investment in NEXT NEW WORLD (NNW), a company recognized for its innovative approach in developing pet food and dietary supplements. Based in Kiryu, Gunma Prefecture, Japan, NNW is led by President Kōtarō Takashima. The investment is seen as part of Estée’s broader strategy to create synergies in the pet care sector, aligning with its medium-term management plan, "SMILE 2027."

Founded on June 15, 2021, NNW specializes in developing silk protein-based ingredients aimed at replacing petroleum- and chemical-derived products across various sectors, including health care for both humans and pets, beauty, and related goods. This initiative is a key component of a transformative approach towards a sustainable society that utilizes renewable energy and environmentally friendly technologies, collectively known as "GX."

NNW holds a unique technological advantage, being the sole company capable of making silk soluble while maintaining its structural integrity. To expand its silk applications, NNW collaborates with several esteemed research institutions, including Yokohama City University, Shinshu University, and Kinki University, fostering innovation in its product offerings.

In the pet wellness sector, NNW has introduced brands targeting specialized health needs; "SILKCATS" for cats focuses on kidney care and intestinal health, while "SILKFUL" caters to similar needs for dogs. These products aim to improve the well-being of pets, thereby providing comfort and health for both pets and their owners.

Estée Corporation views this investment as a pivotal part of its growth strategy within the wellness industry, looking to integrate its technological prowess with NNW's innovative capabilities. Together, they aim to develop products and services that enhance the quality of life for pets and their caretakers while energizing the pet care market.

As the partnership unfolds, observers in the industry are keen to see how Estée’s investment will shape the future of pet care, especially in leveraging silk protein to offer healthier alternatives in pet nutrition. The collaboration not only promises advancements in product quality but may also set new standards in an industry gradually aligning itself with sustainable practices.

Company Overview: NEXT NEW WORLD

• - Established: June 15, 2021
• - Headquarters: 6-2 Honmachi, Kiryu City, Gunma Prefecture
• - Tokyo Office: 5F POLA Aoyama Building, 2-5 Minamiaoyama, Minato-ku, Tokyo
• - President: Kōtarō Takashima
• - Business Area: Research and development of silk protein materials, wholesale of pet food and dietary supplements for pets and humans, OEM contract manufacturing
• - Capital: 20 million yen
• - Website: NEXT NEW WORLD

With Estée’s commitment to innovation and quality in the pet care domain, this partnership promises to merge cutting-edge research with consumer needs, pioneering a new era in pet wellness products.