Limited Edition Jewelry Launch by Serge Thoraval Marks Creative Director's Visit to Japan

Celebrate the Arrival of Rock Thoraval in Japan

On August 23, 2025, the flagship store of Serge Thoraval in Minami Aoyama, Tokyo, will host a momentous event to commemorate the visit of several prominent figures, including the creative director Rock Thoraval, the son of brand founder Serge Thoraval. This special day celebrates the 30th anniversary of the beloved French jewelry brand, Serge Thoraval, known for intricately designed, handcrafted jewelry that combines artistic flair with sentimental value.

Unique Jewelry Designs

The pieces from Serge Thoraval are typically crafted from sterling silver and feature meaningful engravings inspired by the designer's personal thoughts or poetic excerpts from French literature. What makes each item unique is the dedication of skilled artisans who meticulously imprint messages into the metal, enabling the jewelry to embody a special narrative and a sense of authenticity. The result is a collection of jewelry that possesses both ruggedness and delicacy, making each piece one-of-a-kind.

Event Highlights

The event will feature the release of a limited edition bracelet named Bonheur, which translates to happiness. This exclusive design, available in two variations—sterling silver and gold-coated silver—will be sold in limited quantities. The bracelet bears the poetic phrase, "Vois-tu ce bonheur qui nous attend—Do you see the happiness that awaits us?" This phrase reminds wearers of the joy that lies ahead in their lives. Rock Thoraval has expressed that this piece serves not only as an excellent gift for loved ones but also as a protective charm for oneself.

Product Details:

- Bracelet (Silver 925): ¥29,700
- Bracelet (Gold-plated Silver 925): ¥50,600

Sizes available: S, M, L (including tax)

Aside from the bracelet, attendees will also have the opportunity to reserve items from the 2026 LE VENT collection. This upcoming line showcases some of the most popular phrases from Serge Thoraval's engraving series, such as AIMER REVER RIRE (Love, Dream, Laugh) and S’ASSEOIR ET REGARDER LE CIEL (Sit and Look at the Sky). Visitors to the event can be among the first to place orders for these exquisite pieces ahead of their release.

Coffee Culture at CAFE CAVE

Moreover, the event will offer a delightful experience with a popup coffee stand operated by Side Look Coffee at the adjoining CAFE CAVE. Attendees can enjoy specialty coffees that evoke deep connections with themselves and their surroundings while relaxing in a serene atmosphere. One of the highlights will be an original blend with a refreshing pineapple aroma, available for purchase on-site.

Exclusive Gift Offerings

All attendees will have the chance to receive special gifts based on their purchases during the event:

- Spend over ¥16,500: Receive an original tote bag.
- Spend over ¥36,300: Take home a SERGE THORAVAL DECO candle holder.

Note: Gifts are available on a first-come, first-served basis until supplies last.

Event Information

Date: August 23, 2025
Time: 14:00 - 17:00
Location: SERGE THORAVAL Minami Aoyama, 5-7-17, Minato-ku, Tokyo, Japan
Contact: 03-5485-0271
Shop Hours: 9:00 - 17:30 (Closed on Sundays)
Instagram: @serge_thoraval_tokyo

About Serge Thoraval

Founded by the Parisian jeweler Serge Thoraval, the brand gained huge popularity for its poetic jewelry designs. Tragically, Serge passed away in 1999, and his partner, Geneviève, carried on his legacy. In 2014, Rock joined the atelier, bringing a fresh perspective and continuing the family's creative tradition. The brand emphasizes craftsmanship and the emotional connection between the pieces and the wearers, thereby fostering a unique appreciation for each item.

For more information about Serge Thoraval and their offerings, visit the official brand page: HP France