EICMA 2025: A Record-Breaking Edition Filled with Passion and Innovation

EICMA 2025: A Record-Breaking Showcase of Passion and Innovation

The 82nd edition of the EICMA (International Two-Wheeler Exhibition) recently concluded in Milan, marking a significant milestone with over 600,000 visitors in attendance. This year's event not only attracted motorcycle enthusiasts but also professionals from the industry, confirming its status as a premier global platform for all things motorcycle-related.

A Surge in Participation

EICMA 2025 welcomed more than 730 exhibitors from 50 countries and over 2,000 brands. This impressive turnout has solidified EICMA's growth trajectory, especially post-COVID. Since its recovery beginning in 2021, visitor numbers, exhibitor participation, and exhibition space have doubled. This year, over 43,000 professionals from 167 countries engaged during the business days, providing ample opportunities for networking and collaboration.

Celebrating Two Decades of MotoLive

One of the standout features of EICMA 2025 was the celebration of the 20th anniversary of MotoLive, an outdoor arena boasting over 60,000 square meters dedicated to thrilling motorcycle showcases. The event captivated attendees with races, stunt performances, test drives, and the renowned Champions Charity Race, which saw 12 motorsport legends come together for a good cause.

Exhibitions Highlighting History and Future

Visitors were also treated to the Desert Queens exhibition, a collaboration with ASO - Amaury Sport Organisation. This homage celebrated the history of the Dakar Rally, featuring 31 original motorcycles for the first time in Italy and attracting over 42,000 visitors. Additionally, the Y.U.M. (Your Urban Mobility) space allowed thousands to freely test drive over 40 different vehicles, emphasizing EICMA's commitment to adapting to urban mobility trends.

The Language of Emotion

EICMA 2025 communicated the theme of passion through various engaging activities under the slogan 'That's Amore'. From a Tattoo Station that saw the application of over 80,000 temporary tattoos, to interactive experiences spread throughout the event, a sense of community and love for two-wheeled vehicles was palpable. The event also catered to gamers, featuring immersive racing simulators that offered participants an adrenaline rush.

Enhanced Mobility Solutions

In response to logistical challenges, EICMA partnered with ATM and the municipality of Milan to provide innovative mobility solutions. Thanks to the cooperative effort of attendees, over 15,000 free parking spots were made available, coupled with improved transport links that contributed to a smooth and sustainable experience for visitors.

A Vision for the Future

According to EICMA President Pietro Meda and General Director Paolo Magri, this year's exhibition has marked the transformation of EICMA from a traditional trade fair to an engaging exhibition event. They expressed gratitude to exhibitors and partners who have supported this evolution, ensuring EICMA remains a vibrant showcase for the current and future landscape of the motorcycle industry.

With more than 300,000 square meters of exhibition space and continuous innovation, EICMA 2025 concluded on a high note, brimming with passion and anticipation for the next edition, set to take place from November 3 to 8 in 2026.

EICMA is not just a show; it's a celebration of the culture and community surrounding motorcycles, drawing together enthusiasts, professionals, and newcomers alike for an unforgettable experience.