Experience the Summer Charm of Fukui City at the Summer Market in Nihonbashi Mitsukoshi

From July 1 to 7, the illustrious Nihonbashi Mitsukoshi will host the 9th annual Fukui City Summer Market. This event brings the essence of Fukui to Tokyo, featuring approximately eighty unique products, including the city's signature watermelon varieties: Kinfuku Suika and Ginfuku Suika.

Event Details

- Date: July 1 (Wed) to July 7 (Tue), 10:00 AM to 7:30 PM
- Venue: Underground 2nd floor, Promotion Space at Nihonbashi Mitsukoshi, 1-4-1 Nihonbashi Muromachi, Chuo Ward, Tokyo

During this week, visitors will discover a diverse range of offerings that capture the flavors of Fukui. New this year are health-conscious desserts made from local ingredients such as Fukui-grown buckwheat flour and organic brown rice flour.

Highlighted Products:

- Kinfuku Suika and Ginfuku Suika (limited quantities)
- Egawa: Water agar jelly with flavors like golden plum, peach, and matcha
- Oma Club: Ready-to-eat roasted barley tea
- Matsuoka: Habutae mochi and Habutae dorayaki
- Menbo Tsurutsuru: Soba flour and oatmeal cookies, chocolate mousse baked sandwich
- Natural Kitchen SAL: Brownies made with rice flour and tofu, baked cheesecake
- Lani Cheese: Habutae butter cheese sandwich
- Echizen Tamuraya: Grilled mackerel sushi and engawa sushi
- Taniguchi Ya: Fried tofu
- Fukui Hitomono Design: Sanrihama extra virgin olive oil

Discovering Kinfuku and Ginfuku Suika

Kinfuku Suika is a unique variety of watermelon developed exclusively by Fukui City. Its striking golden skin and vibrant red flesh offer a sweet and crunchy texture, making it a perfect summer treat. Weighing around 2 kg, Kinfuku Suika is known for its delightfully thin skin and minimal seeds, making it enjoyable to eat right to the rind. Named in 2000, it embodies the hopes for the city’s economic revival and its residents’ health and happiness.

On the other hand, Ginfuku Suika serves as a complementary variety, developed as a perfect gift watermelon. Unlike typical watermelons with green stripes, Ginfuku Suika surprises with its bright orange flesh. With a similar 2 kg size and an easy-eating profile, it’s a delightful addition to any summer gathering, enhancing the tasting experience by contrasting with Kinfuku Suika.

More About Fukui

Fukui is a charming city located in the heart of Japan, known for its rich culinary heritage and stunning natural beauty. With the recent opening of the Hokuriku Shinkansen line connecting Kanazawa and Tsuruga, access to this gourmet hotspot has improved, making it easier for visitors to explore the unique features of Fukui.

Fukui city itself offers a blend of urban and natural attractions. The area is renowned for its dinosaur discoveries, with a large portion of Japan’s dinosaur fossils being excavated here. The Fukui Station area presents various dinosaur themed spots and interactive art installations, making it a great photo opportunity.

Additionally, Fukui is blessed with picturesque coastlines. Echizen Coast, known for its breathtaking sunsets, is just an hour away from the city center. Seafood lovers will be pleased to know that the region is famous for Echizen crab and a variety of fresh seafood delights.

Whether you visit in spring for cherry blossom viewing, summer for beach activities, or winter for skiing and snow sports, Fukui offers unique seasonal experiences. The vibrant culture, delicious local cuisine like Echizen oroshi soba and sauce katsudon, and beautiful scenery make it a must-visit destination.

This summer, don’t miss the chance to indulge in the best that Fukui has to offer at the Fukui City Summer Market in Nihonbashi Mitsukoshi. Get ready to embrace the flavors, sights, and sounds of this incredible region.