#Japan #New Balance #ABC-MART #Minato #Fresh Foam

New Balance Fresh Foam '1440v1' Women's Model Launch

ABC-MART is excited to announce the upcoming 'Performance Campaign' featuring New Balance's renowned 'FRESH FOAM' series, set to kick off on October 16, 2025. The campaign showcases not only the new women's model '1440v1' but also a limited-edition color of 'FRESH FOAM AMASTE' and the new 'FRESH FOAM ARISHIv4 TIRA LUX'. Customers can experience the superb comfort associated with Fresh Foam technology in stores nationwide or via the official online store.

Campaign Overview

The campaign highlights three popular models from New Balance's 'FRESH FOAM' collection:
1. 'FRESH FOAM 1440v1' - Named after the minutes in a day, this model boasts a thicker midsole that integrates Fresh Foam X material, renowned for its exceptional cushioning and stability. This is ideal for those who want to mix the comfort of running shoes into their daily routine.

2. 'FRESH FOAM AMASTE' - With a name meaning 'to prefer' in Spanish and Italian, this model embodies a sporty and stylish trend. It features a lightweight mesh upper that ensures breathability and a Fresh Foam midsole for maximum comfort, making it a versatile choice for anyone on the go.

3. 'FRESH FOAM ARISHIv4 (TIRA LUX)' - This model's name combines 'Tiramisu' (to uplift) and 'Luxury,' reflecting a blend of modern design with lightness, and functionality inspired by the 2000s running style. Its fashionable appeal, combined with Fresh Foam comfort, has made it a fan favorite in Korea.

Highlights of the '1440v1'

The '1440v1' brings exciting upgrades with a women's model that now features a trendy leopard print. Some notable characteristics include:

• - Comfortable Fit: Its bootie construction facilitates easy on-and-off wear, while a mesh upper minimizes stress points.
• - Exceptional Cushioning: Utilizing Fresh Foam X, this shoe promises to deliver high levels of cushioning akin to New Balance's premium running shoes.
• - Versatile Style: Striking a balance across fashion, value, and functionality, it seamlessly transitions from workouts to casual outings.

Men's and Women's Color Options

Men's Options: Available colors include BLUE (RB1), BLACK/WHT (LK1), BLACK (LT1), priced at ¥11,000 (tax included) in sizes ranging from 25.0 to 29.0 cm.

Women's Options: Offered in BLACK (IK1) and BEIGE (IT1), also priced at ¥11,000, with sizes from 22.5 to 25.5 cm.

Fresh Foam AMASTE Features

Similar in comfort to the '1440v1', the AMASTE ensures:

• - Stylish Design: Showcasing sporty characteristics, it emphasizes both aesthetics and function.
• - Lightweight Feel: Its mesh upper and Fresh Foam midsole provide the ideal mix of comfort and performance.

The AMASTE comes in WHITE/GOLD (MW1) and SILVER/BLK (MK1), priced at ¥9,900 with size options ranging from 25.0 to 29.0 cm.

ARISHIv4 Design Attraction

The ARISHIv4 focuses on:

• - Iconic Styling: Incorporating early-2000s running designs into a fashionable package.
• - Soft Ride & Stability: Designed for comfort with the perfect blend of cushioning and stability.

Available in colors like GRAY (TM4), BEIGE (TG4), ECLIPSE, and BLACK (TX4), the ARISHIv4 is priced at ¥9,900 with size options from 22.5 to 25.5 cm.

About ABC-MART

Founded on June 6, 1985, ABC-MART is a reputable retailer in footwear and lifestyle products, headquartered in Minato, Tokyo. Under the leadership of CEO Minoru Noguchi, ABC-MART continues to inspire customers with innovative shoe designs and exceptional service.

Customer Inquiries

For further questions, customers can reach ABC-MART at 0120-936-610 between 10:00 AM to 5:00 PM, Monday to Thursday.

Learn more about the offerings through ABC-MART's official website.