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Supergoop! and PGA TOUR Forge Exciting Partnership

In a groundbreaking move for sun protection in sports, Supergoop!, a brand celebrated for its innovative sunscreen solutions, has announced a multi-year partnership with the PGA TOUR and PGA TOUR Champions. This collaboration marks a significant milestone as Supergoop! becomes the Official Suncare of these esteemed golf leagues, which is expected to enhance sun safety awareness among players and fans alike.

A Shared Commitment to Performance

Both Supergoop! and the PGA TOUR have a shared commitment to excellence and performance. With this partnership, they aim to reach millions of fans, creating a synergy where sun safety becomes an integral part of the golfing experience. As Melis del Rey, CEO of Supergoop!, points out, “This partnership brings our mission to life on one of the world's most visible outdoor stages.” The PGA TOUR, known for showcasing the world’s top golfers, emphasizes the importance of high-quality sun protection, particularly in a sport that often sees players out in the sun for extended periods.

About the Partnership

The agreement, set to run through 2030, includes not only branding across PGA TOUR events, but also interactive experiences for fans, such as the introduction of the Supergoop! Reapplication Station at various events, starting with THE PLAYERS Championship in March 2026. This initiative will allow attendees to sample and purchase Supergoop! products, making sun safety easily accessible at key tournament sites.

Moreover, the partnership will feature Justin Rose, a 13-time PGA TOUR winner, as the brand ambassador for Supergoop!. Rose’s testimonial to the advantages of using Supergoop! sunscreens will be shared across social media platforms, promoting the importance of incorporating sun protection into daily routines. As one of the faces of the PGA TOUR, Rose is seen as an ideal representative for a brand that prioritizes sun care and performance. He expressed his enthusiasm about the partnership, stating, “Spending hours on the course means sun protection is nonnegotiable for me.” His advocacy for Supergoop! aligns with the brand's mission to shift the public perception of sunscreens from being an afterthought to an essential part of any health regimen.

Engaging the Community

Fans of the PGA TOUR will have greater access to Supergoop! products at TPC Network Properties and PGA TOUR Tournament Fan Shops, reinforcing the message that sun protection is crucial not only for professional players but for all golf enthusiasts. The innovative atmosphere of the PGA TOUR and the potent message of sun health from Supergoop! will synergize, creating a broader impact around sun safety in the sport. As Dan Glod, Executive Vice President of the PGA TOUR mentioned, this partnership will help ensure that all fans are protected while they cheer their favorite players.

The Road Ahead

As this partnership unfolds, it’s clear that both organizations will work hand in hand to inspire a culture of sun awareness in golf. With engaging initiatives and the support of high-profile athletes, the collaboration will endeavor to redefine the approach to sun care in a sport that embodies outdoor enjoyment. Fans can also explore more about Supergoop!’s product offerings on their website, and stay tuned for inspiring stories and updates across social media channels throughout the year.

In a sport where performance and health are paramount, this partnership between Supergoop! and the PGA TOUR is certain to illuminate the conversation around sun safety, making it an essential topic for players and fans alike. With excitement building as the PGA TOUR season kicks off, the anticipation for how this partnership will evolve continues to grow, promising a new chapter in both golf and skincare.