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Unveiling the Fascination with 'Effectiveness' through Search Trends Analysis

In a recent report released by LINE Yahoo, the company showcased a detailed analysis of big data gathered from user searches concerning 'effectiveness.' This analysis is part of their service, Yahoo Data Solutions, which provides businesses with insights derived from diverse user behaviors on the platform. The report, titled "What Are People Curious About Regarding 'Effectiveness'?" categorizes the top 2,000 search queries containing the word 'effectiveness' into four main themes: health & beauty, food & beverages, lifestyle, and technology.

Categories of Curiosity

Through an AI-driven categorization mechanism, the searches were divided as follows:

• - Health & Beauty: Searches in this category revealed interest in pharmaceutical products like Calonal and ingredients known for their cosmetic benefits, such as retinol and Vitamin D.
• - Food & Beverages: Here, food items like soy milk, sweet sake, and honey garnered attention.
• - Lifestyle: Popular searches included practices like yoga and meditation.
• - Technology: This category highlighted searches related to blue light filters and air purifiers.

The data for this insightful analysis was collected from Yahoo! Searches over the period of March 26, 2024, to March 31, 2025.

Understanding Health-Seeking Behavior

The analysis further indicated that users searching for information on 'effectiveness' often followed up with queries related to bodily discomfort or health improvement methods. For example, those searching for "soy milk effectiveness" tended to also look for solutions like "how to lower blood pressure" or "ways to manage blood sugar levels." This pattern emphasizes the underlying needs of users, seeking remedies for medical conditions alongside their interests in the effectiveness of various substances or practices.

The time frame for this analysis was from April 5, 2024, to April 10, 2025, revealing not only the thematic interests but also the concerns driving those searches.

Trending Searches for 2025

A notable upswing was observed in the search frequency for the term "ear acupuncture jewelry effectiveness". This wellness practice, which combines stylish aesthetic appeal with therapeutic benefits by utilizing titanium-accented stickers on the ears, saw its search volume increase approximately 6.8-fold when comparing October 2024 to March 2025. This surge aligns with users showing curiosity about seasonal keywords such as "new onion effects" and "effectiveness of pollen masks."

Additionally, individuals searching for the effectiveness of ear acupuncture jewelry also tended to explore related wellness practices like "mugwort steaming effects," "acai benefits," and "pilates effects," suggesting a robust interest in both beauty and health among this demographic.

Data for this segment came from the DS.INSIGHT Basic tool, covering searches from June 2024 to March 2025.

Future Directions

Yahoo Data Solutions aims to continue unveiling the powerful and intriguing aspects of big data, channeling it back into society through various initiatives. The service assists businesses and local governments in harnessing big data for growth, innovation, and problem-solving while maintaining a strict policy of using aggregated statistical data that ensures individual privacy.

For a comprehensive exploration of how different age groups engage with searches on 'effectiveness,' a detailed report can be accessed here.

About Yahoo Data Solutions

Yahoo Data Solutions leverages big data from LINE Yahoo's extensive services to provide valuable insights for businesses and municipalities aimed at creating and supporting growth opportunities. Their offerings include both desktop research tools for self-analysis of search and flow data, known as DS.INSIGHT, and bespoke analytical support through their DS.ANALYSIS service. Note that all services involve only statistically processed data, excluding any personally identifiable information.

Visit their official site for more insights: Yahoo Data Solutions.