ASTRAUX Unveils Smart Electric Vehicles at IFA 2025 in Berlin

ASTRAUX Unveils New Era of Urban Mobility

On September 4, 2025, the innovative Chinese brand ASTRAUX will host its global presentation at the IFA 2025 in Berlin, showcasing three groundbreaking products that aim to redefine urban mobility and joyful living. With a price point of just €5,990, the ASTRAUX Micro Smart EV AL Series promises to blend style, technology, and affordability, making it accessible to a broader audience, including younger drivers from the age of 14 in several European countries.

A New Definition of Urban Mobility

The ASTRAUX Micro Smart EV is designed for the demands of city life, visually distinguished by its striking design featuring oversized circular headlights, a panoramic sunroof, and a 360° view that enhances safety while projecting a unique personality. This vehicle transitions from mere transportation to a mobile entertainment hub, equipped with a karaoke system and ambient lighting, further complemented by a drone that adds a modern twist to the driving experience.

During the presentation, ASTRAUX will also introduce two additional innovations: an AI-driven robotic companion named Aimon, and advanced AI sunglasses designed to enhance everyday activities. This showcases ASTRAUX's commitment to integrating intelligent technology that caters to all generations under the motto 'Joy for Everyone', enhancing lifestyle through stylish and accessible tech.

A Consumer-Centric Approach

ASTRAUX aims to make innovative design and technologies more accessible to consumers. They present a new philosophy that resonates with a variety of lifestyles while ensuring affordability. The brand encourages consumers to 'Style it. Live it. Show it,' appealing to those who seek not only functionality but an enjoyable driving experience.

To celebrate the launch, ASTRAUX is offering a limited-time pre-order promotion until September 6, allowing customers to reserve any vehicle for just €9.90 with a full money-back guarantee. Early-bird prices for the ASTRAUX models are set at €7,990 for the AL7 (regular price €8,990), and €5,990 for the AL6 (regular price €6,990).

A Vision for the Future

As the countdown to the IFA begins, ASTRAUX’s vision reflects a future where technology not only meets transportation needs but enhances daily living. The integration of AI and entertainment within its vehicles aims to create an emotional connection with users, positioning ASTRAUX as a leader in smart mobility and lifestyle compatibility.

Join ASTRAUX at the IFA 2025 to witness the dawn of a new intelligent lifestyle era. For more information on pre-orders and to explore their latest innovations, visit the ASTRAUX website.

Connect with them on social media: