#Japan #Tokyo #Returnable Bottles #Tsuzuku ni Tsuzuke #Japanese Authors

Experience 'Tsuzuku ni Tsuzuke'

The Japan Glass Bottle Association, led by President Hisatsugu Ishizuka, is thrilled to introduce an engaging initiative titled 'SO BLUE ACTION', which seeks to redefine and rediscover the value of returnable glass bottles and the importance of their reuse. The campaign is set to kick off in multiple unique venues across Tokyo, starting from the week of October 27, 2025, and continuing until December 8, 2025. Participants in this initiative will not only enjoy refreshing returnable bottle beverages but will also receive captivating short stories penned by eight talented authors, including artists, comedians, and novelists.

What is 'Tsuzuku ni Tsuzuke'?

'Tsuzuku ni Tsuzuke' invites you to visit various participating restaurants and public baths in Tokyo to purchase beverages in returnable bottles. In exchange for your purchase, you will receive a delightful short story written by notable creators from various fields. This initiative aims to highlight how every single returnable bottle transforms with each story, creating a narrative of recycling and change through time and space.

Event Overview

• - Title: Tsuzuku ni Tsuzuke
• - Organized by: Japan Glass Bottle Association
• - Supported by: Hitomairu Co., Ltd. (Formerly: Kakyasu Group)
• - Event Duration: October 27, 2025 - December 8, 2025 (Ending once stock runs out at each location)

Participating Authors and Distribution Schedule

• - Week of October 27: Rena Matsui, Ikuto Oshima
• - Week of November 10: Shuuichi Takizawa, Shinya Takano
• - Week of November 24: Ryuta Shibuya, Mayuko Kiyo
• - Week of December 8: Hayako Takase, Seikkan Ozaki (Names listed without honorifics)

 

Where to Find the Beverage and Stories

Participating venues include an exciting mix of eateries and bathhouses:

• - Restaurants:

- Shimokitazawa Development Center (Setagaya)
- fuzkue bookshop (Setagaya)
- Nikkiya Tsukihi (Setagaya)
- ANDON (Setagaya)
- O-norama Shouten (Setagaya)
- Kujira-so (Setagaya)
- Soumatou (Shibuya)
- TOE LIBRARY PARC (Taito)
- MIA MIA Tokyo (Toshima)

• - Bathhouses:

- Myoho-yu (Toshima)
- Sugamo-yu (Toshima)
- Egota-yu (Nakano)
- Yakushi-yu (Sumida)
- Denki-yu (Sumida)
- Konparu-yu (Koto)
- Tachikawa Yuya Shiki Ume no Yu (Tachikawa)
- Fuchu Yurunakan Sakura-yu (Fuchu)
- Yuyu Tei Matsu no Yu (Nerima)
- Jujo-yu (Kita)
- Mitaka Chiyonoyu (Mitaka)
 

Insight Into Participating Authors

The participating authors have diverse backgrounds, enriching the experience with their varied styles and insights:

• - Rena Matsui: Born in 1991 in Aichi, Matsui is a renowned actress and writer who debuted as a novelist in 2019 with 'Camouflage' and has written numerous essays and articles.
• - Ikuto Oshima: A graduate of the University of Tokyo, Oshima is a member of the comedy duo XXCLUB and is actively involved in media critique and advertising.
• - Shuuichi Takizawa: A member of the comedic duo Machine Guns, Takizawa also works as a garbage collector, advocating for environmental awareness through his writing.
• - Shinya Takano: An alternative artist involved in music, radio, and now delving into novel writing, he seeks to blend various art forms.
• - Mayuko Kiyo: An essayist whose work focuses on the journey of aspiring authors, she enriches the narrative with personal and relatable stories.
• - Ryuta Shibuya: Frontman of the rock band SUPER BEAVER, Shibuya shares his experiences through both music and writing.
• - Hayako Takase: An acclaimed author who has received prestigious awards, her work often explores contemporary Japanese life and culture.
• - Seikkan Ozaki: Lead singer of the band Creephyp, Ozaki's writings draw on his experiences in the music industry and the essence of youth.

 

The Artistic Vision Behind 'Tsuzuku ni Tsuzuke'

In a world increasingly focused on sustainability, the importance of reusing and valuing items is more relevant than ever. Through this anthology, the essence of returnable bottles—passing from hand to hand repeatedly—is symbolically likened to the act of storytelling. This connection showcases how a single narrative can connect diverse times, emotions, and spaces, much like how a bottle journeys through various hands before returning to the earth.
The participating cafes, bars, and bathhouses provide an inviting atmosphere for quiet reflection, making them perfect for enjoying a drink and immersing oneself in literature. Together with thoughtfully curated locations, participants in 'Tsuzuku ni Tsuzuke' will not merely enjoy a drink; they will embark on an imaginative journey toward envisioning a sustainable future.