Top Local Government Brand Rankings 2025 for the Tokyo Metropolitan Area Released

Overview of 2025 Local Government Brand Rankings

Daito Kentaku Inc., headquartered in Minato, Tokyo, (CEO: Kei Takeuchi), has conducted an extensive brand survey that gathered responses from over 180,000 individuals. This survey culminated in the publication of the "2025 Local Government Brand Rankings for the Tokyo Metropolitan Area."

Methodology and Participants

The survey, which was designed by the Daito Kentaku Rental Future Research Institute, involved distributing and collecting questionnaires online via Macromill, Inc. The participants were adults aged 20 and over from all 47 prefectures in Japan, covering a total of 1,890 municipalities.

- Demographics of Respondents:

- Gender ratio: Male 55.2% | Female 44.8%
- Marital status: Unmarried 38.3% | Married 61.7%
- Children: No children 42.7% | With children 57.3%
- Age distribution: 20s 8.9% | 30s 16.6% | 40s 22.9% | 50s 26.8% | 60s 18.1% | 70s 6.6%

Survey Period and Structure

The survey was conducted from February 21 to March 10, 2025, with a total of 182,805 respondents providing their insights. The analysis and design of the survey were handled by Daito Kentaku, with support from Macromill for distribution and data collection.

Response Options

Participants were randomly shown various municipalities (excluding their own) and were asked to select one of the following options:
1. I have lived there.
2. I have not lived there but have visited.
3. I have a good image of it.
4. I have a bad image of it.
5. I only know the name and have no specific image.
6. I have never heard of it.

The brand deviation value was calculated based on the Image DI (the rate of good impressions minus the rate of bad impressions) multiplied by the recognition rate.

The term "visited" refers to the cumulative ratio of those who answered options 1 and 2.

Important Notes

- Unauthorized reproduction, public transmission, distribution, alteration, and other activities related to the content are prohibited without prior permission from the copyright holders, except for personal use.
- Media representatives should credit the source when citing or reporting on this release: "Local Government Brand Rankings 2025 for the Tokyo Metropolitan Area."
- For academic research purposes, there may be a possibility of providing individual data from this survey, so please inquire separately.
- The "Sumikoko Rankings" website features academic articles and explanations of research data related to livability and community planning. For more details, please visit the website.