#Japan #Tokyo #UCC Coffee #Seven Cafe #Hydrogen Roasting

Introduction

Seven Cafe has officially launched an innovative iced coffee known as the 'Hydrogen Roasted Coffee Ice R.' Developed in collaboration with UCC Ueshima Coffee Co., this delightful beverage not only boasts a refreshing taste but also supports sustainability by utilizing a unique roasting process that emits zero CO2 during production. Starting from April 7, 2026, customers can find this offering in Seven-Eleven outlets across Japan.

The Partnership

UCC, located in Kobe, Japan, has a mission to unleash the potential of coffee for a better world. The company aims to create new value in coffee while adhering to sustainability goals. One of their paramount objectives is to achieve carbon neutrality by 2040. This vision led UCC to focus on hydrogen roasting techniques, which eliminate CO2 emissions—making a significant step towards a greener planet.

Seven-Eleven Japan, in its effort to cater to coffee lovers and those hesitant about coffee's bitterness, collaborated with UCC to develop a beverage that is accessible and enjoyable for everyone. The hydrogen roasting technology enables meticulous temperature control, leading to a smooth and flavorful cup of coffee that retains the aromas and fruity notes.

The Hydrogen Roasting Technique

Unlike traditional roasting methods that typically use natural gas as a heat source, hydrogen roasting offers a plethora of benefits. The hydrogen process allows more extensive temperature adjustments and stable low-heat combustion. As a result, this innovative technique highlights the natural sweetness and acidity of the coffee beans, making it possible to form a variety of nuanced flavors.

The first batch of hydrogen roasted coffee began mass production in April 2025, with UCC being the first in the world to adopt a large-scale hydrogen roasting machine. This initiative signifies a significant milestone in achieving delicious coffee without harming the environment.

The Flavor Profile

The newly introduced iced coffee, 'Seven Cafe Hydrogen Roasted Coffee Ice R,' captures the essence of its hot counterpart while evolving into a refreshing summer beverage. Customers can anticipate a distinct flavor that is both creamy and fruity, accompanied by a crisp finish. The advanced roasting process yields lower bitterness and smooths the overall taste, allowing drinkers to savor every sip.

Developed under the expertise of UCC Coffee Academy instructor Katsuhiro Doi, the iced coffee promises to provide a pleasant drinking experience from the start to the finish—ideal for the warmer seasons. It’s an easy-drinking option for anyone looking to enjoy a chilled coffee treat.

A Step Towards Sustainability

By switching from conventional coffee to hydrogen roasted coffee, individuals can significantly reduce their carbon footprint. For instance, drinking just two cups a day could result in an annual CO2 reduction equivalent to planting one tree. UCC emphasizes its commitment to sustainability without compromising taste, making the 'Seven Cafe Hydrogen Roasted Coffee' a revolutionary choice for conscientious consumers.

Conclusion

In conclusion, Seven Cafe continues to innovate with its hydrogen roasted offerings, ensuring that every sip is both delicious and environmentally friendly. Customers are encouraged to try the new iced coffee and experience firsthand how UCC and Seven-Eleven Japan are contributing to a sustainable future through exceptional coffee.

The 'Seven Cafe Hydrogen Roasted Coffee Ice R' is available for ¥156, including tax, across various Seven-Eleven locations (with some exclusions).

For further exploration of UCC's groundbreaking hydrogen roasting technology and their entire product range, visit their official website or your nearest Seven-Eleven store today!