RIMMEL LONDON Launches Waterproof 'Wonder Ink Eyeliner' for Long-lasting Looks

RIMMEL LONDON's 'Wonder Ink Eyeliner' on the Horizon

RIMMEL LONDON, the renowned cosmetics brand hailing from London, announces the launch of its latest innovation - the Wonder Ink Eyeliner - set to hit shelves on March 20, 2026. Building on a legacy of over 180 years, RIMMEL aims to empower individual beauty expressions with this revolutionary product. The eyeliner, designed for those who seek resilience in their makeup, promises high endurance against water, tears, sweat, oil, and even friction, creating a shield that holds firmly throughout the day.

Features You’ll Love

The Wonder Ink Eyeliner is equipped with a felt tip that ensures a smooth application, reducing the chances of mishaps for makeup beginners or those who struggle with precision. It glides effortlessly, allowing you to achieve the desired look without the stress of uneven lines. Ideal for both everyday use and special occasions, this eyeliner caters to a diverse audience with its range of colors.

With options in classic hues like Black and Brown, the product also dares to explore stylish limited-edition shades—Aqua Teal, Velvet Ivy, and Honey Haven—adding a twist to your traditional eyeliner routine. Limited edition colors are particularly exciting for makeup enthusiasts looking to experiment and break out of their comfort zone.

Eco-Conscious Beauty

In line with modern ethics, RIMMEL LONDON's Wonder Ink Eyeliner is vegan and cruelty-free, utilizing no animal-derived ingredients and committing to avoiding animal testing. This strong stance on ethical beauty not only enhances the product’s appeal but also ensures customers can feel good about their makeup choices.

Product Launch Details

The eyeliner will officially become available on March 20, 2026, with a pre-launch on February 27, 2026, exclusively at Loft stores. Priced at 1,320 JPY for 1ml, this highly anticipated product will be an excellent addition to the beauty regime of many.

- Product Variants:

- 001 Black
- 002 Spiced Chestnut
- 003 Aqua Teal (Limited Color)
- 004 Velvet Ivy (Limited Color)
- 005 Honey Haven (Limited Color)

Application Tips

To make the most of your Wonder Ink Eyeliner, apply it carefully between the lashes along the lash line for that subtle yet defined look. RIMMEL recommends using a point makeup remover for easy and effective removal at the end of your day.

About RIMMEL LONDON

With a rich heritage as one of the world's oldest cosmetic brands, RIMMEL LONDON has captivated beauty lovers globally since its inception. Celebrating 17 years in Japan, it continues to thrive on the core belief of 'I DEFINE BEAUTY, I DO.' This mantra emphasizes individuality, stating that everyone possesses unique beauty. By embracing what makes you, you, RIMMEL inspires its users to step into their next beauty adventure without fear.