Exciting Grand Opening of Tokyo's First Pearl Patisserie in Jiyugaoka

Pearl Patisserie Grand Opening in Tokyo

SUGAR FIX Inc., known for its artisanal sweets, is set to launch its first permanent store in Tokyo, Pearl Patisserie located in the trendy neighborhood of Jiyugaoka, on October 18, 2025. This highly anticipated opening will feature the bakery's hallmark delicacy, the Lemon Cake, which has earned fame for selling an astonishing six cakes every second at various fairs and markets, often resulting in long lines.

The Journey to Jiyugaoka

From its roots in Ikeda, Tokushima Prefecture, where it has captivated locals with its range of delectable offerings, Pearl Patisserie aims to create an exciting venue for dessert lovers in Tokyo. The grand opening will be preceded by a series of events: a preview from October 9-11, a press day on October 16, and a special visit day for related parties on October 17. This new location will serve as the brand's second outlet, positioning itself as a vital touchpoint for fans eager to indulge in their well-loved treats.

The Flavor of the Lemon Cake

The Pearl Lemon Cake is a testament to the artistry of sweet making, incorporating the finest Setouchi lemons from their own farm. Combined with Hokkaido wheat and fermented butter, each bite reveals a perfect balance of refreshing citrus and rich flavor. As you enjoy the cake, you can savor three different textures: at room temperature, it melts effortlessly; chilled, it has a moist chewiness; and warmed, it highlights the aromatic notes of butter. This versatility allows customers to relish it however they prefer.

Unique Packaging Design

To complement their exquisite Lemon Cake, Pearl Patisserie has collaborated with one of their long-time favorite artists, Kambarakunie, for a stunning packaging design. Known for its sharp, vibrant aesthetics, the design beautifully encapsulates the essence of the cake, making it a wonderful gift choice. Customers have reported feelings of reluctance to open it due to its artistic appeal, indicating a strong fit for the gifting market.

Location and Details of Pearl Patisserie

Store Name: Pearl Patisserie Jiyugaoka
Address: 1-28-8, Jiyugaoka, Meguro Ward, Tokyo 152-0035
Operating Hours: 10:00 AM - 7:00 PM
Closed: Wednesdays (aligned with the closure of Jiyugaoka Department)
Contact Number: 0883-87-8809
Official Instagram: @pearl.jiyugaoka

Why Jiyugaoka?

Jiyugaoka has earned its reputation as a sweets paradise, featuring numerous patisseries that cater to every dessert connoisseur's desires. With a flourishing market for gifts and souvenirs, the arrival of Pearl Patisserie promises to meet the expectations of patrons seeking high-quality confectionery. This flagship store in Tokyo is not only a response to customer demand but also an endeavor to become a cherished part of the community.

Media Contact Information

Press Day: October 16, 10:00 AM - 6:00 PM
Media inquiries can be directed to the Pearl Patisserie PR office at [email protected].

About SUGAR FIX Inc.

Founded in November 2023, SUGAR FIX is spearheaded by CEO Yasuhiro Hatoya and is located in Ikeda, Tokushima Prefecture. Their commitment to using fresh, locally sourced ingredients and innovative approaches sets them apart in the competitive sweets market.

Discover the magic of Pearl Patisserie and indulge in the flavors that have made them a favorite across Japan. Visit their new Jiyugaoka store to experience the delightful Lemon Cake that could change how sweets are enjoyed!