#Japan #Shibuya #Ready Crew #BtoB Marketing #unname

Unlocking Success in BtoB Marketing: A Webinar Journey

The digital landscape is continuously evolving, especially in BtoB marketing. With numerous companies facing challenges in generating tangible results despite their marketing efforts, understanding the core issues has never been more crucial. Frontier Corporation, known for its innovative business matching service, Ready Crew, is set to host a significant online webinar on September 4, 2026. This event, titled “BtoB Marketing: Is the Cause behind the Lack of Results Strategy or Tactics?”, aims to dissect these pressing challenges.

Webinar Overview

The session will feature prominent speakers, including Keisuke Miyawaki, the CEO of unname, and Takayuki Iwata, the Marketing Department Head of Frontier. They will engage in a meaningful discussion about effective BtoB marketing strategies. Using insights from over 140,000 successful matching cases and a staggering annual transaction volume of ¥110 billion, they will identify the critical decision-making criteria that lead to successful marketing outcomes.

Key Topics of Discussion

1. Identifying Core Challenges: Why do companies default to “improving tactics” when results are lacking?
2. Organizing Tactics: Evaluating approaches using a framework of time (short-term vs. long-term) and levels (strategy vs. tactics).
3. Professional Thought Processes: Exploring specific case studies such as “webinars for the sake of webinars” and methods for improving cost-per-acquisition (CPA).

The Rationale Behind the Webinar

In this age of information overload, many companies struggle with the conundrum of increased marketing activities yielding minimal results. A significant part of this dilemma lies not in the methodologies themselves, but in the lack of a structured strategy guiding these tactics. The webinar reflects Frontier’s conviction that companies should prioritize returning to fundamental strategies rather than get lost in the myriad of tactics available.

Event Details

• - Event Title: Insights from Marketing Professionals: The Root Cause of Results - Strategy vs. Tactics
• - Hosted by: Frontier Corporation
• - Date: September 4, 2026, from 11:00 AM to 12:00 PM (JST)
• - Format: Online Webinar
• - Cost: Free
• - Registration URL: Register Here

Speaker Profiles

Keisuke Miyawaki, CEO of unname

A graduate of Rikkyo University, Miyawaki has an extensive background in web advertising and marketing strategy development. Since founding unname, he has provided marketing support to approximately 50 companies, solidifying his expertise in the BtoB sector.

Takayuki Iwata, Marketing Department Head, Frontier Corporation

After graduating from Waseda University, Iwata has held various key positions in marketing and business planning. His wealth of experience includes roles in leading digital security SaaS companies and overseeing marketing for one of Japan's top HRTech firms.

About Ready Crew

Ready Crew is a free business matching community managing an annual budget of ¥110 billion and a remarkable 140,000 matching cases. Implemented by around 70% of publicly listed companies in Japan, Ready Crew accelerates business growth through its unique context sales model, bringing clients' latent issues to light through in-depth dialogues.

Company Overview

• - Company Name: Frontier Corporation
• - Headquarters: Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo
• - President: Masahiro Takahashi
• - Established: November 2009
• - Website: Frontier Corporation

For more information, including the latest updates and insights, follow us on our official social media channels on Facebook, X, and LinkedIn. Join us in the webinar to discover how to navigate the complexities of BtoB marketing effectively!