GeNiE Selected as Finalist for Third Japan New Business Award in Embedded Finance

GeNiE's Recognition at the Third Japan New Business Award

GeNiE, a Tokyo-based company and a subsidiary of Acom, has achieved notable recognition as one of the finalists for the "Third Japan New Business Award," which celebrates innovative new business ventures within established companies. This accolade spots light on the entrepreneurial spirit thriving in corporate Japan, showcasing their contribution to new value creation.

Founded with the mission to advance embedded finance in the lending sector, GeNiE stands at the forefront of consumer finance innovation. Embedded finance allows companies to integrate financial services directly within their existing offerings, enhancing customer experiences and creating seamless interaction points. GeNiE's innovative service, dubbed "Money Lamp," is set to be launched in June 2024, facilitating businesses to incorporate lending capabilities into their platforms via web and apps.

The Japan New Business Award is designed to encourage and celebrate budding entrepreneurs working within corporations. It acknowledges eight noteworthy finalists that reflect the strength and creativity of new business initiatives in large companies, demonstrating how internal startups are generating renewed vigor in Japan's corporate landscape. The final judging and announcement of the award results will take place at the Startup JAPAN 2026 exhibition, one of the country's largest events for startups, on April 15, 2026, at Makuhari Messe.

About the Japan New Business Award

As Japan's startup ecosystem gains momentum, existing enterprises are also striving to innovate from within, leading to a wave of groundbreaking new business ventures that challenge the norms. The Japan New Business Award aims to highlight these entrepreneurial efforts from within corporations, recognizing the remarkable individuals driving change and creating new value.

The initiative serves as a platform for collaboration among progressive thinkers and aspiring entrepreneurs, fostering connections and exchanges that could spark future innovations.

For more details about the award, visit the Official Japan New Business Award Site and find out how to apply to view the judging session here.

Introducing "Money Lamp"

GeNiE's flagship service, "Money Lamp," aims to fulfill the financial needs of businesses looking to enhance their offerings with embedded finance. This focused lending service is designed to help companies rapidly implement lending features within their existing business models without the need for extensive startup costs or the burden of obtaining licenses. The challenging nature of the lending business, with its strict regulatory requirements and oversight, presents significant entry barriers; however, "Money Lamp" allows businesses to launch lending functionalities in as little as two weeks.

This swift integration lets end-users apply for financial products while shopping on their favorite platforms, providing immediate access to necessary funds right at the point of sale. By offering seamless financial services tailored to heightened consumer demand, GeNiE positions itself as a crucial ally in enhancing customer satisfaction and optimizing company revenue.

Unique Features of "Money Lamp"

1. No Initial Costs Required: Companies can achieve profitability rapidly without needing to obtain lending licenses.
2. Launch in Two Weeks: Businesses can start offering lending functions in the shortest time possible.
3. High-Precision Credit Assessment: Developed by Acom, GeNiE leverages advanced credit assessment systems that ensure reliability and efficiency.

For more information on "Money Lamp," check out the service page.