Anua Announces Kendall Jenner as Its First Global Brand Ambassador

Anua Appoints Kendall Jenner as Global Ambassador

In an exciting development for the beauty industry, Korean skincare brand Anua has officially announced Kendall Jenner as its first-ever global brand ambassador. This marks a significant milestone for Anua, which has rapidly made a name for itself in the U.S. cosmetic retail landscape.

Launched in 2019, Anua has garnered attention for its innovative formulations, particularly the PDRN Collagen Glow Facial Serum Spray. This product is now at the heart of Anua's global campaign featuring Jenner, who is known for her straightforward skincare routine that aligns perfectly with Anua’s philosophy of gentle and effective products.

The announcement coincides with Anua's impressive growth in recent years, especially in 2024, when it was recognized as the top beauty brand on TikTok Shop, achieving remarkable sales milestones. The brand reportedly surpassed $500 million in global sales in 2025 and has seen its products in over 20,000 retail locations across the United States alone.

Kendall Jenner, a prominent figure in the fashion and beauty world, shared her enthusiasm for Anua's products, stating, “I first discovered the dual-action cleanser and it changed my skin. I also love their Azelaic Green Serum and PDRN, which gives me a fresh look. I am a big fan of these products.” Her endorsement is expected to resonate with fans and consumers alike, especially given her transparent approach to skincare.

The PDRN Collagen Glow Facial Serum Spray contains salmon DNA and hyaluronic acid, designed to hydrate the skin while leaving a lightweight, luminous finish. It is suitable for all skin types and is non-comedogenic, making it an ideal choice for daily use in various environments.

In line with the launch, Anua will kick off a global digital campaign starting June 1, 2026, giving viewers an inside look at how Jenner incorporates the serum into her daily routine, from morning preparations to travel and work skincare tweaks. This content will be shared across Anua’s social channels and Jenner’s platforms as part of a multi-year partnership that entails global campaigns and product launches.

Anua’s CEO, Yi Seonhyeong, expressed excitement about collaborating with Jenner, stating, “We are thrilled to partner with Kendall Jenner, a true global icon. Her minimalist and intuitive lifestyle aligns seamlessly with Anua’s philosophy of combining trends with trust. We look forward to sharing this vision with a broader global audience.”

Additionally, to celebrate the partnership, Anua will host an immersive experience in New York City’s Soho district on Greene Street from June 6 to June 7, showcasing the brand’s products and the vibrant connection to the minimalist beauty Jenner advocates. The event promises a series of engaging presentations, including a mist reception, product exploration areas, photo booths, and immersive displays that reflect the lightness and romance of a European summer escape.

In conclusion, Anua’s strategic move to name Kendall Jenner as its global ambassador not only elevates the brand’s visibility but also solidifies its commitment to providing effective skincare solutions tailored for diverse skin needs. As the brand continues its expansion, we can expect a refreshing approach to skincare that resonates with a global audience, driven by the exquisite combination of quality and simplicity.