Time Secret x Kawai Souni
2026-07-30 03:20:26

Limited Edition Makeup Collaboration: Time Secret and Kawai Souni!

Time Secret x Kawai Souni Collaboration



On September 8, 2023, msh Corporation's mineral cosmetics brand, Time Secret, will release a limited edition makeup collection featuring popular characters designed by the creator Kawai Souni, such as "Opanchu Usagi" and "NPOCHAM". This collaboration will include two types of face powders, a UV gel, and a whitening stick serum, all adorned with Kawai Souni's charming designs.

The series encapsulates the world of Opanchu Usagi—an adorable character representing perseverance despite its struggles—transforming it into delightful designs that enhance your daily makeup routine. The medicated pressed powders and medicated moist powder will come in compact designs showcasing Opanchu Usagi in different expressions, allowing users to have fun choosing their favorite. Moreover, the compacts are refillable, ensuring the Opanchu Usagi design can be reused time and again!

Along with the medicated powders, the UV gel features designs of NPOCHAM and another character, Kimimaro. Additionally, the medicated day essence balm has a unique line art depiction of Opanchu Usagi, making for a standout product in this special collection. Time Secret aims to sprinkle a touch of charm and excitement into your everyday base makeup and UV care routines with these beloved characters.

Product Details


Time Secret Medicated Pressed Powder (Opanchu Usagi Design)


  • - Product Name: [Quasi-Drug] Time Secret Mineral Medicated Pressed Powder
  • - Specifications: Compact (with mirror) & puff included, 8g, available in two shades: Light Ocher and Medium Ocher.
  • - Price: ¥1,980 (including tax)
  • - SPF: SPF50+ PA++++

With exceptional coverage against pores, blemishes, and shine, this powder is a must-have! Moreover, it includes a special anti-smudge powder to keep up your skin's moisture and prevent shine throughout the day.

Time Secret Medicated Moist Powder (Opanchu Usagi Design)


  • - Product Name: [Quasi-Drug] Time Secret Medicated Face Powder B
  • - Specifications: Compact (with mirror) & puff included, 7g, available in one shade.
  • - Price: ¥1,980 (including tax)

This powder can be used day and night for 24-hour skin care. It helps minimize the stickiness post-skincare and combats shine after a bath or during vacations where you wish to maintain that fresh look.

Time Secret Day Milky UV Gel (NPOCHAM Design)


  • - Product Name: Time Secret Day Milky UV Gel
  • - Specifications: 60g, single type
  • - Price: ¥1,980 (including tax)
  • - SPF: SPF50+ PA++++

This unique UV gel combines five functions: sunscreen, primer, lotion, serum, and cream, making it an all-in-one product. It utilizes a special capsule formula to reduce the burden on the skin while preventing discoloration on dark clothing.

Time Secret Medicated Day Essence Balm (Opanchu Usagi Design)


  • - Product Name: [Quasi-Drug] Time Secret Medicated Day Essence Balm
  • - Specifications: 7g, single type
  • - Price: ¥1,980 (including tax)

With 95% essence ingredients, this stick balm can easily be applied over makeup, providing hydration and glow wherever you need it. It’s suitable for target areas prone to dryness.

Sales Channels


  • - From September 8: Available at the msh official online store starting at 11 AM.
  • - From September 15: Available at msh's official Rakuten and Qoo10 stores starting at 11 AM.
  • - Mid-September: Gradual rollout in variety shops and drugstores nationwide.

Note that release dates may vary by store, and some stores may not carry the items. Don’t miss out on adding these adorable and functional makeup products to your collection!


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Topics Consumer Products & Retail)

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