Spectrum Partners with Carson Hocevar and Spire Motorsports for NASCAR Series

Spectrum and NASCAR: A New Era of Sponsorship

In a thrilling blend of speed and innovation, Spectrum has announced a multi-year partnership with Carson Hocevar and Spire Motorsports, making its debut at the highly anticipated Daytona 500 on February 15, 2026. As the primary sponsor of Hocevar's No. 77 Chevrolet Camaro, Spectrum aims to fuel the excitement of NASCAR fans and enhance their viewing experience with advanced connectivity services.

A Full-Circle Moment for Carson Hocevar

Carson Hocevar's journey in NASCAR comes full circle with this partnership, as he reflects on his early racing days when Spectrum supported him on his quarter midget cars and late models. “It’s surreal to think back to those moments when my dad secured this partnership for local commercials,” Hocevar expressed, showcasing his enthusiasm for now carrying the Spectrum logo into NASCAR's biggest races.

Hocevar, who burst onto the scene as the 2024 NASCAR Cup Series Rookie of the Year, secured impressive results in his rookie season, including multiple top finishes. As he enters his third year, he is determined to represent Spectrum proudly on the track.

Bringing Technology to the Track

Spectrum, known for its reliable and high-speed internet, aims to provide an enhanced experience for fans watching from home or on the go. Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum, emphasized how the partnership aligns with NASCAR's core values of speed, passion, and innovation. “As America’s Connectivity Company, we are proud to sponsor Carson and support fans as they cheer for their favorite drivers,” she stated.

The Daytona 500 marks just the beginning of a packed race schedule for Hocevar, who will compete at several prestigious NASCAR events including the Autotrader 400 in Atlanta and the Food City 500 in Bristol. This partnership not only represents a new chapter for Hocevar but also highlights Spectrum's commitment to connecting fans and communities.

What’s Next for the Dynamic Duo?

With Spectrum's branding adorning Hocevar's No. 77 car, fans can expect to see the vibrant Spectrum colors at various NASCAR Cup Series events throughout the year. Spire Motorsports co-owner Jeff Dickerson expresses his confidence in the partnership, stating, “Carson is one of the most talented drivers in the sport, and we are thrilled to welcome Spectrum into our team’s family of partners.”

This innovative collaboration aims to harness the power of modern technology to enhance the fan experience in NASCAR, further engaging viewers and promoting the excitement of the sport.

Broadcasting Live to a Nationwide Audience

The 68th Daytona 500 will not only mark the beginning of Hocevar’s 2026 season but also the launch of Spectrum’s brand presence in the NASCAR community. The race will be televised nationally on FOX and broadcast live on SiriusXM NASCAR Radio, ensuring fans can root for their favorite driver and experience every thrilling moment of the race.

Conclusion

As the NASCAR Cup Series continues to evolve, partnerships like the one between Spectrum and Carson Hocevar signal a new era of engagement and connectivity for both drivers and fans. With speed, reliability, and a shared passion for the sport, Spectrum is set to make a lasting impact in the world of NASCAR racing.

As we gear up for the thrilling races ahead, fans can enjoy the evolution of NASCAR while experiencing the seamless connectivity that Spectrum provides, solidifying its place as a leading brand in the entertainment landscape. Whether at home or at the track, every race is an opportunity to witness the fusion of technology and speed, anticipating the next move on the track and the next step for Hocevar and Spectrum.