New Motorcycle Kingdom: Isesaki Store Grand Opening
Motorcycle King & Company, led by CEO Atsushi Sawa, is excited to announce the grand opening of the
Motorcycle King Isesaki Store in Isesaki City, Gunma Prefecture, scheduled for September 5, 2025. This new location aims to become a key hub for riders in the Kanto region as part of the company's mission to create "emotions that don’t yet exist in the world" and its vision of being "a lifelong partner for motorcycle enthusiasts."
Located inside the Aoto Arusu store along the Isesaki Miyako Bypass, the Isesaki Store boasts a prime location near the national routes 17 and 354, making it easily accessible from the surrounding areas of Gunma, Saitama, and Tochigi. Whether you are an experienced rider or someone interested in starting their motorcycling journey, the store is committed to offering a comprehensive suite of services, including purchasing, selling, maintenance, inspections, and after-sales support.
In anticipation of the opening, the store is hosting an exciting grand opening event with activities for the whole family. From exciting prize draws to children's water balloon yo-yo fishing, there’s something for everyone to enjoy, making it a great weekend destination.
Grand Opening Events and Activities
From September 6 to September 7, the store will hold a special prize draw event, where attendees can win incredible prizes, including a JTB Nice Gift worth 10,000 yen and gift certificates for rice and various items from mont-bell. Everyone who visits the store during the event period will receive a lottery ticket to participate in the draws, so be sure to join in on the fun!
In addition to the prize draw, the store will feature a fun water balloon yo-yo fishing event that’s perfect for kids. Participants can take home their favorite yo-yo after enjoying the fishing game. Note that this activity is specifically for elementary school-age children and younger, ensuring that the younger generation can also be part of the festivities.
Exclusive Opening Deals! Special Limited Time Offers
From September 5 to October 5, the Isesaki store will offer special price promotions on select motorcycles. For the limited time, 10 units of 50cc motorcycles will be available at a price of 99,000 yen (tax included), and 10 units of 51-250cc motorcycles will be available for 199,000 yen (tax included). A variety of popular and sought-after models will also be showcased to cater to different preferences.
Test Rides for Motorcycle Enthusiasts
During the grand opening weekend, there will also be a test ride event featuring iconic models like the Z1, RZ350, and NSR250R, as well as popular KTM models such as the RC390 and 1290 Super Duke R EVO. This is a unique opportunity for attendees to experience these legendary motorcycles first-hand.
Details of the Opening Event
- - Dates: September 6 (Saturday) from 10 AM to 5 PM & September 7 (Sunday) from 10 AM to 4 PM
- - Lottery Draw: Open to all visitors who receive ticket vouchers from DM or flyers distributed on the day of the event.
- - Prizes: Including a JTB Nice Gift worth 10,000 yen, rice gift certificates, mont-bell sunblock umbrellas, and more.
Important Information
All participants can join the prize draw only once, and prizes are limited, ending once the supply runs out. Children must be under elementary school age to participate in the fishing event.
Additionally, inclement weather or heat alerts may result in the event being modified or canceled, so visitors are encouraged to check the
Bikelife Lab social media account for real-time updates.
Motorcycle King Isesaki Store Overview
- - Location: 3442-1 Miyasuko, Isesaki City, Gunma Prefecture, inside the Aoto Arusu store.
- - Hours: 10:30 AM to 7:00 PM on weekdays; 10:00 AM to 7:00 PM on weekends and holidays.
- - Closed: Thursdays and the third Monday of each month.
- - Contact: 0270-50-0280
Motorcycle King & Company remains committed to evolving as a company dedicated to supporting the lifelong motorcycle journey of riders. Stay tuned for exciting new services and content, and we look forward to welcoming everyone to the new Isesaki store!