ReferWell Expands Board of Directors with Healthcare Leader Kristin Myers (Peng)

ReferWell Welcomes Kristin Myers to Its Board of Directors

ReferWell, a trailblazer in the healthcare technology sector, has announced the addition of Kristin Myers (Peng) to its Board of Directors. This appointment underscores the company’s commitment to improving patient care through innovative technology-enabled services.

A Wealth of Experience in Healthcare

Kristin Myers is no stranger to the complexities of healthcare. With a career spanning over 25 years, she has held key leadership positions that bridge the gap between payers and providers. Notably, she served as the Chief Operating Officer of the Blue Cross Blue Shield Association (BCBSA), where she managed a team of over 900 employees and oversaw crucial national programs impacting millions of Americans.

Prior to her tenure at BCBSA, Myers demonstrated her capabilities in the corporate realm at Aetna, where she excelled as President of the Great Lakes Region for both Commercial and Medicare lines of business. Under her leadership, Aetna’s Great Lakes Region achieved remarkable revenue growth, earning her accolades such as Aetna's President's Circle award for two consecutive years.

In addition to her executive roles, she founded Hopscotch Primary Care in 2020, creating a model that significantly improved access to primary care for rural Medicare and Medicaid patients. Currently, she is the CEO of Fay Nutrition, where she continues her mission of enhancing healthcare accessibility through technology and innovative practices.

The Vision at ReferWell

ReferWell’s mission is to enhance patient care by ensuring that individuals receive timely and appropriate medical services. With Kristin Myers joining the board, the company gains invaluable insights that merge the worlds of payer and provider operations. Eric Rosow, CEO of ReferWell, expressed his enthusiasm about Myers’s appointment, highlighting her extensive experience and the strategic perspective she will bring.

Myers echoes this vision, noting the critical need for a new operational model in U.S. healthcare. Such a framework is essential, especially as healthcare spending in the U.S. is predicted to hit $6 trillion by 2026, most of which will cater to individuals with chronic and mental health conditions. Myers believes that through strategic partnerships and a patient-centered approach, organizations like ReferWell can redefine healthcare norms and achieve better outcomes for all.

Future Prospects

As ReferWell continues to evolve, the company is poised for impactful advancements in healthcare. With the guidance of industry leaders like Kristin Myers, the organization aims to expand its services that connect patients with the right healthcare professionals, ultimately fostering healthier communities.

Kristin holds a Bachelor’s degree in Biomedical Engineering from the University of Wisconsin–Madison and earned her MBA from Harvard Business School, where she played a key role in co-chairing the HBS Healthcare Conference. In 2025, she was awarded the Distinguished Achievement Award by the University of Wisconsin–Madison College of Engineering, further solidifying her status as a leader in the healthcare sector.

ReferWell operates across 42 states, providing essential services to national and regional health plans and various healthcare organizations. With Kristin Myers on board, the future looks promising as ReferWell strives to achieve its mission of delivering effective, finance-friendly healthcare solutions to underserved communities.

To learn more about ReferWell's groundbreaking work and how it supports both patients and healthcare providers alike, visit their website at referwell.com.