Pre-Order Sales for Hyogo's Sweet Morning Begin with Exclusive Discounts!

Exciting News: Sweet Morning Corn Pre-Order Opens!

The much-anticipated pre-order sales for Hyogo Prefecture's premium corn, Sweet Morning, are officially set to kick off! Managed by JA Zennoh Hyogo, the exclusive online shopping site, "JA Town: Gather Hyogo," will start taking reservations on May 20, 2025, for this sought-after product.

Sweet Morning is not just any corn; it's a delightful variety that is picked fresh in the early morning to capture the maximum sweetness. This year, there are limited offerings of just 100 boxes at an early-bird discount of 10% off! Customers can purchase the single-box option (approximately 2kg) for 2,770 yen instead of the regular price of 3,100 yen. Additionally, for those who wish to enjoy even more, a new two-box option (approximately 4kg total) will also be available! The two-box option will be priced at 5,890 yen.

What is Sweet Morning?

Sweet Morning is a top-tier sweet corn known for its thin skin and juicy kernels. To be classified as Sweet Morning, corn must be harvested in the early morning when its sugar content peaks, and it must meet rigorous standards, including a weight of at least 300g and a classification of 2L size or larger. The selection process is quite strict—only about 30% of all harvested sweet corn will qualify as Sweet Morning.

Early Harvesting

The sugar concentration in corn is highest immediately after nighttime, which is why harvesting for Sweet Morning occurs at dawn. This practice ensures that the sweetness is locked in, providing an exceptional taste experience.

Strict Certification Standards

The unique standards set by JA Hyogo South involve a meticulous inspection of each ear of corn. Only those meeting the required volume and sugar levels will be deemed worthy of the Sweet Morning name. As a result, the eligibility rate is incredibly low, with only about 30% of the overall harvest being selected.

Incredible Popularity

Given its scarcity and the brief harvesting season, it’s no surprise that Sweet Morning has garnered a loyal following. During recent pop-up sales, all 1,000 ears sold out within an hour, making it a highly sought-after commodity. It's common for these corn products to disappear from store shelves by midday!

Ideal Growing Conditions

Sweet Morning corn thrives in the warm, sunny climate of the Seto Inland Sea region, particularly in the eastern播州 area of Hyogo. The optimal weather conditions here enhance the quality and sweetness of the corn. Interestingly, Sweet Morning is chosen from three specially selected strains known for their delicate skins and minimal aftertaste.

In addition to the exciting pre-order opportunity, there will be more chances for Sweet Morning lovers to win giveaways! From June 13 to June 19, 2025, those who follow and repost the promotion on the official JA Town X account will enter a drawing for a chance to win a box of Sweet Morning corn. Don’t miss these exciting happenings!

For further details, check out the product page on JA Town. Sweet Morning corn is an amazing treat, and we encourage everyone to experience this deliciously sweet corn from Hyogo Prefecture!

With its high sweetness levels and careful cultivation practices, JA Hyogo South is dedicated to delivering unmatched flavor and quality to corn lovers everywhere!