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Fines' Commitment to Sustainable Development

Fines Corporation, headquartered in Minato-ku, Tokyo, is proud to announce the establishment of its new purpose and value, effective from September 12, 2025. The guiding principle, "A Tailwind for the Future of Companies and Local Communities through Technology," seeks to underscore the company’s role in building a sustainable society.

For years, Fines has operated under the vision of enriching society by offering high-quality, video-centered services that address the needs of a diversifying public. This new purpose not only clarifies Fines’ existence within society but also serves as a foundation for a comprehensive management reform plan that encompasses PR, organizational systems, recruitment programs, training, and sales enhancement strategies. Fines is committed to realizing shared growth with local communities through its business activities and sustainable initiatives, driven by the belief that technology can support both businesses and societal challenges, ultimately leading to vibrant community environments.

Purpose

Fines aims to harness technology not merely as a tool for transformation, but as a means to create joy and preserve smiles in everyday life. The company passionately tackles community development challenges to ensure that invaluable everyday experiences are passed down to future generations.

Moments like witnessing the renewal of hope for businesses in depopulated areas or experiencing the exhilaration when local companies reach national recognition through marketing efforts are what drive Fines. It also takes pride in revitalizing traditional industries facing decline, ensuring their legacies endure through a collaborative effort with community stakeholders.

Fines aspires to be a unique enabler, offering gentle encouragement to communities, showcasing the narratives built around technological support.

The company's approach is not limited to improving labor productivity through efficiency and automation; it extends to realizing stories of fulfillment, where both organizations and communities can celebrate the journey of progress together.

Changing Community Landscapes

Fines believes that by ensuring businesses rooted in local culture continue to thrive sustainably, an economy reflecting shared joy can be fostered. The aim is to strengthen local supply chains, creating a robust framework for enduring regional prosperity. Fines isn't delivering mere technology; they're empowering communities to become part of smile-generating stories.

Through their efforts, Fines envisions a future enriched with warmth and happiness permeating all sectors of society.

Core Values

In alignment with this new purpose and the reform of its HR systems, Fines has outlined four key values:
1. Bold Challenges - Fearlessly embrace new ideas and actions to carve out a future.
2. Sincere Engagement - Build trust through genuine engagement with all matters.
3. Enjoy Change - Cultivate a mindset that welcomes change and encourages proactive steps.
4. Continuous Learning - Achieve results through acquiring deep knowledge and reliable skills.

Commitment to Sustainability (SDGs)

Fines, guided by its purpose, is gearing up to enhance the growth of both companies and local communities through technological support. The company aims to bridge digital divides, streamline operations, and develop talent in collaboration with local enterprises, pushing towards a sustainable society filled with smiles. Furthermore, it is dedicated to fostering a diverse workplace for its employees, ensuring that everyone can take pride in their work.

Leadership Vision

According to Yukimasa Miwa, CEO of Fines Corporation, creating a purpose is the essential first step in their management reform journey. His commitment to integrating the company's long-standing principle of being a company valued by all stakeholders into this new framework emphasizes the importance of collective agreement within the organization. Using focus interviews and internal surveys to develop this purpose has been instrumental in embedding the concepts of "community," "future," and "technology" into Fines' core values. The journey does not end here; it is crucial to implement this purpose throughout the organization, translating thought into action. This initiative aims to strengthen Fines' connections with stakeholders while contributing to enriching its corporate identity.

Company Overview

Fines Corporation supports enterprises in their digital transformation, primarily through their Video Cloud services. As of June 2025, the company has collaborated with over 24,000 businesses, a testament to its status as a leading video production company in Japan, with over 12,000 video project transactions. Fines also offers integrated services in DX consulting and is positioned to facilitate comprehensive digital strategies for companies.

Company Info:

• - Name: Fines Corporation
• - Location: 1-2-1 Shibura, N Building, 19th Floor, Minato-ku, Tokyo
• - CEO: Yukimasa Miwa
• - Stock Code: 5125 (Tokyo Stock Exchange Growth Market)
• - Website: Fines Website