#Japan #Tokyo #Yamagata Pork #Shabu-Shabu On-Yasai #Vegetable Day

Celebrate National Vegetable Day with Shabu-Shabu On-Yasai

Shabu-Shabu On-Yasai, part of the Colowide Group under Reins International, is excited to announce a special campaign for National Vegetable Day, which falls on August 31. From August 25 to August 31, 2025, exclusive app members can enjoy a discount of 831 yen off their total bill at participating locations. This initiative aligns with the recognition of National Vegetable Day, established in 1983 to raise awareness about the importance of vegetables.

With a rich selection of 16 domestic vegetable varieties, Shabu-Shabu On-Yasai offers a buffet menu designed to emphasize the joy and flavor of vegetables. The company hopes to celebrate the day with customers and highlight the allure of seasonal veggies while providing an opportunity for families to enjoy a delightful dining experience before the summer break concludes.

National Vegetable Day Campaign Details

• - Promotion Period: August 25 (Monday) to August 31 (Sunday), 2025
• - How to Enjoy: Present the coupon screen from the Shabu-Shabu On-Yasai official app. The offer is applicable for groups of two or more ordering all-you-can-eat courses, with a minimum total order of 5,500 yen (tax included).
• - Exclusions: This discount cannot be combined with other coupons or promotional services. However, it can be combined with age-related discounts (free for children under elementary school age, half-price for elementary students, and 500 yen off for seniors over 60). Special prices for lunch and pre-reserved courses may not qualify for the discount.

For further details regarding the campaign, visit our official site.

Spotlight on Seasonal Offers

Shabu-Shabu On-Yasai is also excited to introduce a limited-time summer menu featuring Yamagata Pork Shabu with selected summer vegetables and a unique broth from July 16 through September 2, 2025. This dish showcases seasonal ingredients paired with a flavorful broth that brings a refreshing taste perfect for summer. Due to its popularity, patrons are encouraged to inquire about availability as supplies may vary by location.

Special Features of Yamagata Pork

The pork, known for its delicate texture and sweet, juicy flavor, is raised in Yamagata’s pristine natural environment and pure water sources. This quality meat is complemented by a richly flavored Japanese broth made from chicken bouillon, pork extracts, seaweed broth, and other essential ingredients, creating a unique and sumptuous dining experience.

Innovative Ways to Enjoy

One of the highlights of this summer menu is the recommended “Extreme Tororo,” a dipping sauce made by mixing the popular “San-dai-me Kiwami Dashi” with tororo. Diners can also enhance their experience by adding wasabi for an extra kick or serving it over rice for a delicious tororo-rice dish.

Delicious Summer Vegetables

Included in this refreshing summer offering are Moroheiya, known for its unique texture, and winter melon, which absorbs the flavors of the broth beautifully, enhancing its juiciness.

Surprising Insights about Shabu-Shabu in Summer

• - Summer Hot Pot Popularity: Shabu-Shabu On-Yasai's summer offerings have reached unprecedented success, with over 100,000 servings of the spicy and rich Mala Soup Shabu and Chicken Clear Soup Shabu sold within just one month.
• - Year-Round Demand for Hot Pots: Even during the summer, On-Yasai maintains 80% of its winter sales, showing the versatility and popularity of hot pot dishes regardless of the season.

25 Years of Delicious Memories

Founded in March 2000, Shabu-Shabu On-Yasai has revolutionized the experience of enjoying shabu-shabu by making it accessible and enjoyable for everyone. Now with around 240 locations domestically and internationally, the restaurant not only serves high-quality meats but also an extensive menu featuring domestic vegetables and traditional Japanese tastes, appealing to a wide demographic, including international tourists.

To experience Shabu-Shabu On-Yasai's 25th Anniversary specials, visit our dedicated site.

Company Overview

Reins International Co., Ltd.
Chief Executive Officer: Kohta Sumikawa
Restaurants include Shabu-Shabu On-Yasai, Gyukaku, Izakaya Doma Doma, and Tonkatsu Kagurazaka Sakura.