FitEasy Partners with Japan Hockey Association to Enhance Team Training and Health Management

FitEasy Teams Up with Japan Hockey Association

FitEasy Inc., which operates amusement fitness clubs across Japan and is headquartered in Gifu City, has recently announced the establishment of an official supplier contract with the Japan Hockey Association (JHA). This collaboration aims to strengthen the training and conditioning of the men's and women's national teams, known as Samurai Japan and Sakura Japan, respectively.

Enhancing Player Performance

Through this partnership, FitEasy provides facilities for players and staff from the Japan national teams at over 250 locations nationwide. The arrangement is designed not only to facilitate regular training sessions but also to create an enriched environment for conditioning and recovery, ultimately bolstering the athletes' competitive edge in international sports.

In addition to providing fitness resources, the contract includes branding opportunities, such as placing the FitEasy logo on clothing worn by the national teams, including T-shirts. Furthermore, the company's logo will be prominently displayed on the Japan Hockey Association's official website, enhancing visibility amidst the sports community.

Promoting Fitness Through Social Media

Athletes will actively promote the unique features and advantages of FitEasy's amusement fitness clubs through their social media channels. This engagement is set to broaden the awareness and appeal of the fitness chain not only across Japan but also internationally, aligning with their promotional strategy.

Statements from Leadership

Kazutaka Misu, President of the Japan Hockey Association, expressed his excitement about finalizing the official supplier agreement with FitEasy. He notes, "I am genuinely happy to collaborate with FitEasy. Their cutting-edge training and recovery facilities, along with AI-enhanced fitness technologies, will significantly enhance our national teams' performance while prioritizing athletes' health. Together, we will propel the training efforts for both men's and women's teams and contribute to the further development of hockey in Japan."

FitEasy's President, Senji Kunie, also shared his enthusiasm about supporting the national athletes. "We feel honored to partner with the Japan Hockey Association, especially since Gifu Prefecture is known as a 'hockey kingdom.' It has great significance for us to assist these teams. Through our nationwide facilities, we aim to provide comprehensive training, conditioning, and recovery environments, enabling Samurai Japan and Sakura Japan to face global challenges and contribute to the growth of Japanese hockey."

About the Organizations

The Japan Hockey Association, established in 1923, oversees hockey competitions throughout the country. It promotes hockey and international exchange initiatives and is based in Shinjuku, Tokyo. For more information, visit their official website.

FitEasy Inc. operates amusement fitness clubs, offering unique fitness experiences to its customers. As of October 2025, the company had over 250 stores and a dedicated workforce of 304 employees. To explore their services, check the FitEasy service site or the corporate site.