Ajman's Strategic Partnership with WPSL Services Enhances Golf and Sports Tourism

The Department of Tourism, Culture and Media of Ajman is making significant strides to solidify the emirate’s reputation as a hub for sports and leisure tourism. This effort is in alignment with the Ajman Vision 2030 initiative aimed at diversifying and enhancing the emirate's tourism offerings through strategic international alliances. In a recent development, the department announced a landmark partnership with WPSL Services during the annual WAGI Pairs Championship held on May 8, 2026, at the picturesque Al Zorah Golf & Yacht Club.

This championship not only showcased the talents of amateur golfers but also marked the beginning of an agreement that aims to attract a multitude of international golf tournaments to Ajman. With a clear focus on elevating Ajman's profile in the global sports tourism arena, the partnership intends to enhance visibility of the destination, drawing high-end travelers seeking unique experiences.

Abdullah Al Obaidli, the Director of the Events, Programs, and Talent Section at ADTCM, emphasized that such international collaborations will play a crucial role in showcasing the emirate as a prime sports tourism destination. The strategic partnership highlights Al Zorah Golf & Yacht Club's position as one of the leading waterfront venues for golfing and leisure experiences in the UAE.

The global sports tourism sector has been experiencing robust growth, with many destinations leveraging high-profile sporting events to attract valuable visitors. Within this surge, golf tourism has emerged as one of the fastest-expanding segments, with travelers increasingly seeking luxury and wellness experiences intertwined with leisure activities. The WAGI Pairs Championship also presents a platform for amateur golfers across the UAE to compete for the opportunity to represent the country at the prestigious World Amateur Golfers Invitational in Malaysia, bringing together participants from over 40 countries.

His Excellency Mahmood Khaleel Alhashmi, Director-General of ADTCM, expressed that this collaboration aligns with Ajman’s long-term goals for diversifying tourism, emphasizing the importance of sports tourism as a vital growth driver. He remarked that golf tourism contributes significantly to the emirate's economy, enhancing destination visibility and ensuring sustainability in tourism efforts. By forging partnerships like this, Ajman is well on its path towards becoming a top choice for staycations, international tournaments, and high-quality tourism experiences.

Russell Yeomans, CEO of WPSL Services, shared his excitement regarding this initiative, welcoming the opportunity to work with Ajman to host the WAGI Pairs tournament at the Al Zorah facility. It serves as a crucial event for engaging amateur golfers while paving the way for international competition and broader interaction within the golfing community. The collaboration is intended to not only attract golfers but also leisure travelers, simultaneously spotlighting Ajman's unique offerings such as its stunning beaches, rich culture, and expanding tourism infrastructure.

The partnership is a reflection of Ajman's commitment to realizing its Vision 2030 goals, specifically focusing on sustainable economic development through diversified tourism initiatives. The Ajman Department of Tourism, Culture and Media is dedicated to enhancing tourism experiences that celebrate the emirate’s unique lifestyle, backed by ongoing efforts to enrich its branding as a premier destination for sports.

Overall, the partnership between Ajman’s Department of Tourism and WPSL Services is set to elevate the emirate’s global image as a sports tourism destination, providing visitors with unparalleled experiences while nurturing Ajman’s growth in the international tourism landscape. The community can look forward to a series of upcoming golf events that will not only enhance the emirate's appeal but will also contribute to the local economy and promote a sustainable tourism framework.

Topics Travel)

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