Royal Holdings Expands Tenya Brand with New Locations in Jakarta

Royal Holdings Co., Ltd., headquartered in Fukuoka, Japan, is making a significant move by expanding its popular "Tenya" tendon restaurant brand into Indonesia. With an exclusive franchise agreement signed with PT Prima Makmur Kuliner, a subsidiary of PT Robina Putra Perkasa, the company plans to open two Tenya locations in Jakarta's major shopping malls in November 2025.

Store Overview

The two upcoming restaurants will be strategically located to attract the substantial shopping crowd in Jakarta:

- First store: Tenya Plaza Senayan

Opening Date: November 1, 2025
Location: Plaza Senayan, Jakarta
Seating Capacity: 43
Floor Area: 83.4sqm
Operating Hours: 10:00 AM - 10:00 PM

- Second store: Tenya Gandaria City

Opening Date: November 8, 2025
Location: Gandaria City, Jakarta
Seating Capacity: 63
Floor Area: 108sqm
Operating Hours: 10:00 AM - 10:00 PM

Current Overseas Expansion

With the introduction of Tenya in Indonesia, the brand will have a presence in four countries, adding to its current locations in the Philippines (10 stores), Hong Kong (5 stores), and Singapore (4 stores). By the end of November 2025, the total number of overseas Tenya restaurants is expected to reach 21.

Strategic Entry into the Indonesian Market

Indonesia is recognized as one of Southeast Asia’s largest markets, and its impressive economic growth has led to an expanding middle class, particularly boosting the food and beverage sector. Recognizing this potential, Royal Holdings has partnered with a trusted local company to bring their renowned brand to two notable shopping destinations in Jakarta.

As part of its strategy, Royal Holdings plans to nurture its collaboration with local partners to develop restaurants that reflect over 70 years of experience in food and hospitality, aiming to provide rich, enjoyable dining experiences that contribute to the nation’s culinary scene.

Unique Features of the New Locations

Both Tenya outlets will feature an "open kitchen style" to enhance the dining experience, allowing guests to enjoy the vibrant atmosphere of Japanese cooking while indulging in authentic flavors and quality. The goal is to not only serve delicious meals but also to immerse visitors in the cultural essence of Japanese tempura.

Sample Menu Items

The menus for the new locations will include a variety of popular dishes, with prices before tax and service charges:

- Classic Tendon - IDR 88,000
- Premium Tendon - IDR 118,000
- Vegetable Tendon - IDR 78,000
- Beef Sukiyaki & Tempura Set - IDR 148,000
- Beef Udon - IDR 88,000

Franchise Company Overview

The franchise partner, PT Prima Makmur Kuliner, was established specifically for the purpose of developing the Tenya brand in Indonesia. They are part of a larger real estate group that operates several hotels, providing a strong foundation for the franchise’s launch.

Company Overview

Royal Holdings is not only the umbrella corporation for this venture but also manages a diverse range of culinary experiences through its various brands. Established in 1950, the company is committed to enhancing food and hospitality standards.

In conclusion, Royal Holdings’ expansion of Tenya into Indonesia marks a pivotal moment in their international growth strategy, tapping into a growing market while sharing the rich Japanese dining experience with a new audience in Jakarta.