IAMS™ Brand Promotes Digestive Health with Unique Campaign at Orlando Airport

IAMS™ Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home

As we step into the vibrant spring travel season, the IAMS™ brand is taking a bold and humorous approach to remind pet owners of the importance of their furry friends' digestive health. Recently, at Orlando Sanford International Airport, the brand unveiled its eye-catching "Smooth Deliveries" campaign.

This lively initiative transformed a mundane baggage claim area into a whimsical display featuring oversized, fluffy representations of pet rears. This clever visual aimed to entertain travelers while reinforcing a crucial message: even when you're away on vacation, your pet's digestive health remains a priority.

According to the IAMS team, a pet's digestive well-being is critical, especially as it is a common concern for many dog parents. Emphasizing this point, the campaign spotlights the innovative IAMS PROACTIVE 5 benefit system. This system combines prebiotics, natural fibers, and essential nutrients, all designed to promote optimal digestion starting as early as Day 10.

Mindy Barry, the Chief Marketing Officer of Mars Pet Nutrition North America, articulated the brand’s mission saying, "At the heart of the IAMS brand lives a purpose to help keep all dogs and cats full of life for more of life, and we know that starts with a healthy gut." With consistent nutrition through the PROACTIVE 5 system, pet parents can enjoy their adventures without fretting over their beloved pets back home.

Understanding the Importance of Digestive Health

The IAMS PROACTIVE 5 benefits are simple yet profound, offering health advantages in five crucial areas:
1. Day 1: Healthy Muscles - For energy and agility.
2. Day 5: Healthy Energy - Keeping pets active and engaged.
3. Day 10: Healthy Digestion - Ensuring smooth digestion.
4. Day 15: Healthy Immune System - Strengthening defenses against illness.
5. Day 25: Healthy Skin & Coat - Promoting overall skin and coat health.

A well-balanced blend of prebiotics plays a pivotal role in maintaining a robust digestive system. With pet parents constantly on the lookout for signs of digestive distress in their pets, the IAMS team encourages them to take digestion seriously. Their innovative tool, Poopscan, assists dog owners in monitoring their pets' digestive health at home, providing them with essential insights that can complement veterinary assessments.

The Campaign Beyond Orlando

While the playful billboard in Orlando has captured attention, the IAMS brand isn’t leaving out those who aren’t traveling through that airport. Through a partnership with a well-known pet influencer, @brodiethatdood, IAMS is reaching pet lovers across social media platforms. Brodie, who stars as the playful 'model' for the campaign, will feature in various engaging posts that provide reminders on the importance of digestive health.

This combination of humor with practical advice exemplifies the IAMS brand’s dedication to pet wellness. By fostering an understanding of pet health, the campaign recognizes that pets should live vibrant and happy lives, even in the absence of their owners.

It's important to remember that while traveling might remove worries about our own health, we cannot neglect our pets' needs. This entertaining and thoughtful approach by the IAMS brand serves as a timely reminder that our pet’s health—happy digestion included—should always be a priority.

For those interested in further insights on digestive health and IAMS' innovative practices, the company invites pet owners to visit iams.com/proactive5. Follow the fun on Instagram and TikTok as IAMS continues to promote the importance of pet health, ensuring that every furry friend can enjoy life to its fullest, backed by the right nutrition.

About Mars, Incorporated

Founded on principles of quality and responsibility, Mars, Incorporated remains a family-owned leader in the pet care sector. As a company with a diversified portfolio exceeding $50 billion in sales, it champions the health and happiness of pets globally. From veterinary services to beloved snack brands like WHISKAS® and SNICKERS®, Mars strives to create a better world for people and pets.

For further details about Mars, visit www.mars.com.