Tohakusha Expands Its Global Reach for Japanese IPs into Eight Countries

Tohakusha Expands Its Global Reach for Japanese IPs

Tohakusha Co., Ltd., headquartered in Shibuya, Tokyo, led by CEO Kazuki Ogiwara, has taken a significant step to bolster its global presence by expanding the overseas deployment of Japanese intellectual properties (IPs) into eight countries: the United States, China, South Korea, Taiwan, Hong Kong, Thailand, Malaysia, and Vietnam. This initiative aims to deliver Japanese cultural products to overseas fans through collaboration with local partners.

Over the years, Tohakusha has been working closely with various sales outlets and distribution partners in different regions, tailoring product offerings and initiatives to meet local market demands and preferences. As part of its future strategy, the company plans not only to enhance existing product sales but also to engage in collaborative initiatives with local shops and large commercial facilities, as well as organizing pop-up events and exhibitions that connect with fans in each region.

Local Partnerships and Pop-up Events

Through its partnerships with local entities, Tohakusha is actively promoting the sale and showcase of Japanese IPs abroad. Recent events include pop-up showcases in China, Hong Kong, Malaysia, and Taiwan, which serve as platforms for fans to experience and purchase Japanese cultural products directly in their regions. These events not only highlight Tohakusha’s commitment to cultural exchange but also provide opportunities for local consumers to engage with Japanese IPs in a more meaningful way.

Highlights of Overseas Expansion Releases

- June 15, 2026: Expansion into the United States Press Release
- April 22, 2026: Expansion into Taiwan Press Release
- December 26, 2025: Expansion into four regions Press Release

Future Prospects for Tohakusha

Leveraging its established networks from previous international endeavors, Tohakusha is committed to further promoting the global expansion of Japanese IPs. The company plans to continue expanding its reach into new countries and regions, while also broadening the scope of events in collaboration with larger commercial facilities and local shops. This includes the introduction of traveling exhibitions that span multiple regions and the development of original products that cater to local tastes and experiences.

Moreover, Tohakusha aims to deepen its collaborations with local enterprises and creators, developing projects and products that fully utilize the appeal of Japanese IPs. This strategic approach is aimed at creating new content business opportunities that connect Japan and the world, enhancing the overall value proposition for various stakeholders.

About Tohakusha

Motto: “Make the World More Vivid.” Tohakusha operates as a global accelerator, co-creating with creators to enhance the entertainment market both domestically and internationally. The company engages in a wide range of activities centered on planning, promotion, merchandising, and content development to support the growth of creators and licensing companies worldwide.

Through collaboration with illustrators, individual VTubers, licensing firms, and distribution companies, Tohakusha aims to realize a creator economy where individuals can nurture their work while retaining their rights. The company is dedicated to transforming creativity into global value and improving the treatment and status of all stakeholders through returns to creators.