FamilyMart Expands 'Convenience Wear' Collection with New Sunglasses Colors and Stylish T-Shirts

FamilyMart Enhances 'Convenience Wear' Collection

As FamilyMart prepares to celebrate its 45th anniversary in September 2026, they continue to embrace a spirit of innovation and creativity with their original apparel brand, 'Convenience Wear'. Since its launch in 2021 in collaboration with fashion designer Hiroshi Ochiai, this brand has aimed to provide quality, accessible, and stylish clothing options to customers who frequent convenience stores. The new product line, set to debut on March 13, 2026, will offer fresh options that elevate everyday style.

New Sunglasses Colors

One of the standout products from last year, the Convenience Sunglasses, saw remarkable success with total sales around 40,000 pairs. Adding to their increasing popularity, FamilyMart announces two new brown color variations alongside the classic black. These sunglasses are not just fashionable but also functional, boasting UV protection by blocking 99% of harmful rays. The original 'Boslinton' design, a unique blend between the Wellington and Boston styles, features signature FamilyMart colors at the temple ends.

What's more, the frame is crafted with eco-friendly materials. The use of 'Tritan™ Renew,' a recycled plastic, underscores FamilyMart's commitment to sustainability. The polarized lenses, designed to reduce glare and prevent light distortion, are made from bio-derived triacetate.

Product Details:

- Product Name: Convenience Sunglasses
- Price: 2,264 yen (tax included 2,490 yen)
- Release Date: March 13, 2026
- Available Colors: Brown Mix, Clear Brown, Black (currently available)

Stylish Long Sleeve T-Shirts

In addition to the sunglasses, the Convenience Wear line introduces a new long-sleeve outer T-shirt, which is perfect for layering or wearing alone. It features a timeless black-and-white striped design and is made from high-quality USA cotton. With 1.1 million units previously sold, this T-shirt is a beloved staple that combines style with practicality. The shirt also includes antibacterial and odor-resistant properties, making it suitable for all-day wear.

Product Details:

- Product Name: Long Sleeve Outer T-Shirt
- Price: 1,817 yen (tax included 1,998 yen)
- Release Date: March 13, 2026
- Available Colors: Black-White Stripes
- Sizes: M, L

Hiroshi Ochiai: The Creative Mind Behind the Design

Hiroshi Ochiai is a celebrated fashion designer born in Tokyo in 1977. A graduate of Bunka Fashion College, he launched his own brand, 'FACETASM', in 2007 and has since gained recognition in the fashion world. Ochiai has received multiple awards, including the Newcomer Prize and the Grand Prize at the Mainichi Fashion Awards. With his participation in international events like Paris Men's Fashion Week, he has become synonymous with creativity and innovation.