#Japan #Shinjuku #M&A Support #AI Value Up #Challenger Media

THE WHY HOW DO COMPANY's New AI Research Initiative

In a significant move to enhance corporate value through artificial intelligence, THE WHY HOW DO COMPANY, headquartered in Shinjuku, Tokyo, has announced the establishment of the "AI Success Case Study Group" under its AI Value Up Department. This initiative aims to analyze and share insights from companies that have successfully leveraged AI technology, promoting wider adoption of AI across Japan.

Background and Purpose

As AI technology gains importance in the business world, many companies find themselves asking, "Where do we start?" and "What are the returns on investment?" To address these challenges, THE WHY HOW DO COMPANY launched the AI Value Up Department on September 11, 2025, to support clients in enhancing their value through AI-driven M&A and marketing strategies.

Through various client engagements, they discovered that successful companies share common traits—not just in technology selection, but also in areas such as organizational structure, talent development, and embedding AI into business processes. The newly formed research group aims to codify these insights to benefit a larger array of businesses. It promises to illustrate a clear roadmap for AI implementation through the authentic voices of these pioneering enterprises.

Main Activities

1. Interviews and Analysis of AI-Pioneering Companies:
The group will conduct interviews with businesses across multiple industries that have successfully utilized AI for revenue growth, efficiency improvement, and enhanced customer experience. These dialogues will provide comprehensive insights into the journey of AI adoption.

2. Serial Articles in 'CHALLENGER/Challenge of Industry Creators':
Insights gained from these interviews will be published as a series in THE WHY HOW DO COMPANY's own media outlet, CHALLENGER. The articles will focus not only on technical aspects but also address the strategic decisions behind AI adoption, the challenges faced on the ground, and the narratives of organizational transformation experienced by these trailblazers.

3. Knowledge Sharing and Consulting Utilization:
The knowledge accumulated from this research group will be shared with THE WHY HOW DO COMPANY's affiliated firms and clients. It will be integrated into existing services such as AI M&A consulting, allowing for more effective support in value enhancement.

Future Plans

The information gathered from the research group’s activities is set to be disseminated through various channels, including seminars, webinars, and white papers, providing valuable insights for all enterprises aiming to capitalize on AI. This effort aspires to support as many companies as possible in overcoming their challenges, thus contributing to enhancing Japan's overall industrial competitiveness.

Company Comments

Masaki Hamasaki, head of the AI Value Up Department and Director at Irop, expressed, "Having witnessed transformation in over 60 businesses through media support, I am currently involved in implementing an innovative business model that focuses on personalized community marketing. My experience has convinced me that successful AI utilization requires an integrated transformation of technology, organization, and customer experience.

Our initiatives at Irop exemplify this synergy, with over 10,000 personalized results generated from our AI-based hair color diagnosis, evidencing our innovative sales methods recognized by the ecforce award. Through the research group, we aim to provide practical pathways for companies considering AI adoption, delivering real wisdom gained from on-the-ground experiences."

For more information, please reach out to THE WHY HOW DO COMPANY via E-mail: [email protected] or call 03-4405-5460.