Big Marshmallow Plushie Inspired by Campfire Treats Debuts as Limited Prize!

Big Marshmallow Plushie Inspired by Campfire Treats

The joy of camping meets plush toy innovation in a delightful new offering from Toyo Co., Ltd., a company dedicated to creating smiles as their corporate philosophy. This time, they have unveiled a unique prize for their crane game series, known as the "Everyday Original Prize." The highlight of this release is the large-sized "Grilled Marshmallow Plushie," expertly supervised by crane game professional, Naoya Igarashi.

This oversized plushie stands out with a striking length of approximately 36cm, beautifully replicating the quintessential campfire dessert — grilled marshmallows. With a stunningly realistic roasted texture and a delightful, fluffy form, this plush toy is not only whimsical but also perfectly sized for hugging. The playful design is sure to bring a smile to anyone's face upon sight, making it a charming addition to any room or a fun prop for photo sessions.

The plushie offers not just a prize-winning experience through crane games, but also a sense of special enjoyment after the game, embodying the unique essence of the Everyday series. With the endorsement of Naoya Igarashi, who has an impressive 40-year history in crane gaming and is the first to pass the ultra-challenging “Crane Game Master Level 1” certification in Japan, the plushie promises to be an exceptional attraction in the amusement prize sector.

Igarashi's experience extends to various media appearances, including YouTube and television shows, where he shares his profound insights into the world of crane games. His involvement has certainly elevated the standard of the plushies to a level that guarantees them being social media stars due to their eye-catching and impactful presence.

Product Details

- Product Name: Grilled Marshmallow Plushie (L Size)
- Availability Date: August 7, 2026 (Friday)
- Stores: Gradual availability at the Everyday GYODA, Everyday 笑んで屋 Tokyo Main Store, Everyday Tama-no-kuni, and Everyday トレトレ屋桶川 (ToreToreya Okegawa) stores.
- Size: Approximately 36 cm long
- Variety: One type available

Please note that product availability may be affected by weather or traffic conditions, and the release schedule is subject to change.