A New Era for D2C Industry: Establishment of the D2C Association

A New Era for the D2C Industry: Establishment of the D2C Association

The Uneru Net Advertising Group, headquartered in Fukuoka, Japan, has recently established the "D2C Association" as of March 25, 2025. This new initiative is designed to foster healthy growth within the Direct to Consumer (D2C) sector while creating new market opportunities. As the original pioneer of the D2C movement in Japan, the Uneru Net Advertising Group has a rich history directly tied to the evolution of the D2C industry itself.

The D2C market has shown remarkable growth and is expected to reach a staggering ¥3 trillion this year. This business model allows companies to engage directly with consumers, circumventing traditional distribution channels. However, starting a D2C business does not necessarily guarantee success. Rising competition and increasingly diverse consumer needs require intricate strategies surrounding branding, marketing, and product development. In reality, few companies have managed to achieve significant success, and the expertise has often concentrated in a handful of well-capitalized D2C businesses.

Motivated by a desire to dramatically boost the sales of all D2C enterprises in Japan, the Uneru Net Advertising Group has held several forums under the name "D2C Association." Given the complexities of Japan's current economic landscape—characterized by an aging population, currency depreciation, and rising prices—the role of D2C companies is becoming increasingly critical. Small and medium-sized enterprises (SMEs) with limited capital often struggle to innovate and adapt. Recognizing this, the D2C Association has decided to transition to a general incorporated association, marking a new beginning that aims to provide a level playing field for all in the D2C sector.

This transition is not just a change in structure; it is a move towards ensuring equitable opportunities for pursuing D2C business, which we believe will greatly contribute to Japan's economic advancement. The D2C Association plans to enhance its support and information-sharing initiatives, addressing the varied challenges faced by SMEs across the nation.

Mission and Vision

Mission: To provide equal opportunities for all businesses entering the D2C market, contributing to Japan’s economic growth and the creation of a prosperous society.

Vision: To collectively learn and apply successful D2C strategies, thereby significantly enhancing revenues across the sector.

Impact on the Uneru Net Advertising Group

The establishment of the D2C Association is not just about supporting the industry; it represents a strategically significant move aimed at enhancing the overall value of the Uneru Net Advertising Group. As a leading provider of advertising and marketing support to domestic and international D2C companies, our involvement in such a network is anticipated to yield several benefits:

- Strengthening advertising solutions through enhanced collaboration among businesses.
- Increased revenue and profit for the Uneru Net Advertising Group as the D2C market expands.
- Enhanced brand value as a leading company driving industry growth.

This initiative underscores our commitment to not only support the industry but also ensure that the sustainable growth of the D2C market translates into long-term value creation for our shareholders.

Societal Significance

The formation of the D2C Association carries significant societal implications, propelling the digital transformation of the Japanese economy and the creation of new business opportunities. As more D2C brands succeed, consumer choice will expand, contributing to job creation and revitalizing local economies.

The Uneru Net Advertising Group is dedicated to leading the healthy development of the D2C sector while balancing shareholder and societal value. We encourage our shareholders and investors to look forward to this important step we're taking to drive growth in this ¥3 trillion market.