#Japan #Tokyo #POKER FACE #MOSCOT #EYEVAN

POKER FACE: Celebrating 35 Years of Eyewear Excellence in Shimokitazawa

POKER FACE, a renowned eyewear select shop based in Tokyo, has officially announced the grand opening of its new storefront, "POKER FACE Shimokitazawa," on October 31, 2025. Located at the vibrant intersection of fashion and culture that is Shimokitazawa, this location is poised to deliver a unique lifestyle proposition centered around eyewear, as the brand marks its 35th anniversary.

The new store is strategically situated just a three-minute walk from Shimokitazawa Station's East Exit, offering a spacious and welcoming interior designed to enhance the shopping experience. POKER FACE showcases an impressive lineup of around 16 distinguished brands, including globally renowned names such as JULIUS TART OPTICAL, MOSCOT, and EYEVAN. The shop also proudly features special edition models inspired by the legacy of the revered eyewear designer, Max Pittion, as well as a debut collaboration with Buddy Optical exclusive to this store.

In POKER FACE's philosophy, eyewear transcends mere vision correction; it serves as a portal for self-expression, individuality, and style. The brand encourages customers, whether seasoned eyewear enthusiasts or newcomers, to explore a plethora of choices to find their unique look. Knowledgeable staff are on hand to provide tailored consultations, ensuring that every customer leaves with eyewear that perfectly fits their needs.

Exclusive Releases and Opening Promotions

As part of the launch celebration, POKER FACE will unveil its special 35th-anniversary limited-edition models available for preview at the Shimokitazawa store before their nationwide release on November 8, 2025. Collaborations with top brands have resulted in exclusive styles that cater to both aesthetics and functionality.

Some highlighted anniversary models include:

• - 999.9 PF-35M priced at 56,100 yen
• - 999.9 PF-35N at 50,600 yen
• - EYEVAN Trader at 52,800 yen
• - ayame SIX retailing for 49,500 yen

In addition to the exciting product lineup, POKER FACE Shimokitazawa invites customers to participate in its limited-time promotional campaigns. From the opening date until November 13, 2025, members can present their membership card to receive a 10% points-back reward on purchases. Note that some discounted items may be excluded from this offer, and membership registration will be available on site for new customers.

Furthermore, the first 100 customers to purchase glasses or sunglasses will receive a complimentary cookie from the popular local bakery, "YOYO," as a token of appreciation for visiting the shop.

Store Details

• - Store Name: POKER FACE Shimokitazawa
• - Opening Date: October 31, 2025
• - Location: 2-35-2 Kitazawa, Setagaya-ku, Tokyo, Japan
• - Access: A three-minute walk from Shimokitazawa Station East Exit
• - Business Hours: 11:30 AM – 7:30 PM
• - Brands Available: MOSCOT, JULIUS TART OPTICAL, EYEVAN, ayame, BLANC, EYEVAN 7285, TOM FORD, ENALLOID, Buddy Optical, MAX PITTION, THE WHITE SCREEN, 999.9, A.D.S.R., Eyevol, MAX PITTION, Buddy Optical, LunettaBADA, NEW., and SHURON.

About POKER FACE

Founded on the principle of "Quality Standard," POKER FACE offers a curated selection of eyewear that combines outstanding functionality with fashion sense. The brand boasts a rich assortment, including handmade frames that are rare gems, and exclusive brands that can only be found at POKER FACE.

For further inquiries, please visit POKER FACE's Official Site. For specific questions related to this article, feel free to contact POKER FACE.