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A Delicious Union: The Launch of Tokachi Waffle Sandwich with Cream Cheese Flavor

On June 23, Ginbis, a notable snack manufacturer based in Tokyo, announced the release of the Tokachi Waffle Sandwich with Cream Cheese flavor, developed in partnership with JALUX, an original sweets brand that promotes local produce from the Tokachi region. This delectable treat will be available at New Chitose Airport, Obihiro Airport, various JAL PLAZA locations, and local souvenir shops in Hokkaido.

Unveiling the Tokachi Waffle Sandwich

The Tokachi Waffle Sandwich exemplifies Ginbis' dedication to baked goods. This creation features a delicate, thin waffle filled with a smooth cheese sauce, offering an exquisite combination of moist and crispy textures. The waffle batter incorporates high-quality, smooth cream cheese from Tokachi's natural cheese factory, Tokachi no Fromage, known for its creamy and flavorful cheese products, which have even been served on JAL international flights and at high-profile events like the Lake Toya Summit. This careful selection of ingredients ensures the rich flavor of natural cheese from Tokachi's fresh milk beautifully envelops the decadent cheese sauce.

For more information, visit Tokachi no Fromage Website.

Collaborative Efforts Behind the Product

The partnership between Tokachi and JALUX is rooted in a desire to invigorate the local economy. In 2021, JALUX formed a comprehensive collaboration agreement with the Food Valley Tokachi Promotion Council and JAL, further solidifying their commitment to promoting regional revitalization. In 2022, they established a strategic business partnership with Yamamoto Tadanobu Shoten, a local supplier, and launched the original sweets brand “Tokachikara.”

Ginbis has pledged support for this initiative, focusing on developing a waffle sandwich that truly captures the essence of Tokachi no Fromage cheese. By choosing high-quality ingredients, the resulting sandwich not only boasts a rich flavor but also displays a silky mouthfeel that reflects the natural bounty of Hokkaido.

Product Details

• - Product Name: Tokachi Waffle Sandwich with Cream Cheese Flavor
• - Price: 1,350 yen (tax included)
• - Content: 72g (9g x 8 pieces)
• - Sales Locations: New Chitose Airport JAL PLAZA Departure Lobby, Obihiro Airport JAL PLAZA Departure Lobby, Haneda Airport JAL PLAZA Flight Shop, and various local souvenir shops in Hokkaido.

Introducing Tokachikara

The Tokachikara brand was launched by JALUX in 2021, inspired by the power and richness of nature that Hokkaido's Tokachi region provides. The brand focuses on creating unique sweets, using local ingredients such as Tokachi corn and Jersey milk, ensuring that the products showcase the high-quality and delicious offerings from the region. Going forward, Tokachikara aims to continue spreading the allure of Tokachi through its delectable confections.

Explore the Tokachikara brand at Tokachikara Website.

About Ginbis

Founded in 1930, Ginbis, led by President Shuji Miyamoto, specializes in the production and sale of various baked goods, including biscuits, cookies, crackers, chocolates, and snacks. The company is dedicated to crafting treats that bring joy, encapsulated within the philosophy of “Dreams in Sweets!”

Ginbis has maintained a strong emphasis on baking technology over its long history. Each biscuit and snack reflects the precision and expertise honed by generations of craftsmen. The brand also focuses on product design to ensure each treat is not only delightful to eat but visually appealing as well, making it easier for customers to engage with their products in an enjoyable way.