Discovering the Essence of Parmigiano Reggiano at a Cultural Event in Ginza
The Parmigiano Reggiano Cheese Association, located in Reggio Emilia, Italy, held a special event titled "La Via del Parmigiano Reggiano" in the serene setting of the Kanze Noh Theatre in Ginza on June 6, 2025. This gathering aimed to enhance the brand's recognition and connection to Japanese culture. The event showcased a new concept that combines the spirit of Japanese tradition with the rich heritage of Parmigiano Reggiano.
Dignitaries, cultural experts, and media representatives filled the theatre, where they explored the sensory experiences associated with Parmigiano Reggiano through a thoughtfully designed program. The prestigious Italian Ambassador to Japan, Gianluigi Benedetti, opened the event with inspiring remarks about the significance of Parmigiano Reggiano as a staple in Italian cuisine, emphasizing its unique characteristics ensured by strict production regulations and the DOP (Protected Designation of Origin) system. Benedetti expressed hope that this event would further strengthen the cultural ties between Italy and Japan, particularly after the Japan-EU Economic Partnership Agreement of 2019 recognized the cheese's value in Japan.
A highlight of the evening was the unveiling of the new logo "Enso," created by calligrapher Suito Nakatsuka, which embodies the essence of the Parmigiano Reggiano path. The logo, which blends five core themes: delicious, natural, authentic, traditional, and fun, reflects the pride and craftsmanship of the cheese makers. Nakatsuka's performance complemented the logo's symbolism through a specially choreographed Noh dance by Manshiro Tatsumi, a prominent Noh master. The dance, inspired by the "Enso" logo, illustrated the connection between the spirit of nature and the traditions of both Noh and Parmigiano Reggiano, merging cultural narratives into a single captivating performance.
In an engaging talk show segment, Ilaria Greco from the Parmigiano Reggiano Cheese Association elaborated on the cheese's rich history and stringent quality control measures. She highlighted the association's commitment to ensuring that all producers maintain the highest standards and eliminate counterfeit products, while also pointing out that the cheese is now protected as a geographical indication (GI) in Japan. Greco shared the vision of promoting the concept of "La Via del Parmigiano Reggiano" to cultivate a deeper appreciation of the cheese within the Japanese context of "Dō" (道), emphasizing a shared journey of quality and heritage.
Tiziana Alanprez, a branding expert, praised the profound resonance between the production process of Parmigiano Reggiano and Japan's cultural spirit. Her insights focused on how the brand aims to communicate its essence through Nakatsuka's logo and the associated themes. Meanwhile, actress MEGUMI expressed her appreciation for the shared philosophies of Zen and the artisanal craftsmanship of Parmigiano Reggiano, underscoring the importance of both tradition and innovation in food and culture.
The event concluded with a delightful tasting session featuring 24-month and 36-month aged Parmigiano Reggiano cheeses, paired with Italy's Franciacorta and mocktails featuring matcha. As attendees sampled the cheeses, many remarked on the profound depth of flavors and textures that Parmigiano Reggiano possesses. This immersive experience underscored the association's commitment to enhancing recognition and cultural appreciation of Parmigiano Reggiano in Japan.
Looking ahead, the Parmigiano Reggiano Cheese Association remains dedicated to improving its presence in the Japanese market, striving to bridge traditional practices with contemporary sensibilities and fostering a greater understanding and love for this extraordinary cheese. With ongoing efforts, the association seeks to engage more closely with Japanese consumers, ensuring that the heritage of Parmigiano Reggiano thrives well into the future.
For more information about Parmigiano Reggiano and its cultural initiatives in Japan, please contact the Japanese PR desk of the Parmigiano Reggiano Cheese Association.
Dignitaries, cultural experts, and media representatives filled the theatre, where they explored the sensory experiences associated with Parmigiano Reggiano through a thoughtfully designed program. The prestigious Italian Ambassador to Japan, Gianluigi Benedetti, opened the event with inspiring remarks about the significance of Parmigiano Reggiano as a staple in Italian cuisine, emphasizing its unique characteristics ensured by strict production regulations and the DOP (Protected Designation of Origin) system. Benedetti expressed hope that this event would further strengthen the cultural ties between Italy and Japan, particularly after the Japan-EU Economic Partnership Agreement of 2019 recognized the cheese's value in Japan.
A highlight of the evening was the unveiling of the new logo "Enso," created by calligrapher Suito Nakatsuka, which embodies the essence of the Parmigiano Reggiano path. The logo, which blends five core themes: delicious, natural, authentic, traditional, and fun, reflects the pride and craftsmanship of the cheese makers. Nakatsuka's performance complemented the logo's symbolism through a specially choreographed Noh dance by Manshiro Tatsumi, a prominent Noh master. The dance, inspired by the "Enso" logo, illustrated the connection between the spirit of nature and the traditions of both Noh and Parmigiano Reggiano, merging cultural narratives into a single captivating performance.
In an engaging talk show segment, Ilaria Greco from the Parmigiano Reggiano Cheese Association elaborated on the cheese's rich history and stringent quality control measures. She highlighted the association's commitment to ensuring that all producers maintain the highest standards and eliminate counterfeit products, while also pointing out that the cheese is now protected as a geographical indication (GI) in Japan. Greco shared the vision of promoting the concept of "La Via del Parmigiano Reggiano" to cultivate a deeper appreciation of the cheese within the Japanese context of "Dō" (道), emphasizing a shared journey of quality and heritage.
Tiziana Alanprez, a branding expert, praised the profound resonance between the production process of Parmigiano Reggiano and Japan's cultural spirit. Her insights focused on how the brand aims to communicate its essence through Nakatsuka's logo and the associated themes. Meanwhile, actress MEGUMI expressed her appreciation for the shared philosophies of Zen and the artisanal craftsmanship of Parmigiano Reggiano, underscoring the importance of both tradition and innovation in food and culture.
The event concluded with a delightful tasting session featuring 24-month and 36-month aged Parmigiano Reggiano cheeses, paired with Italy's Franciacorta and mocktails featuring matcha. As attendees sampled the cheeses, many remarked on the profound depth of flavors and textures that Parmigiano Reggiano possesses. This immersive experience underscored the association's commitment to enhancing recognition and cultural appreciation of Parmigiano Reggiano in Japan.
Looking ahead, the Parmigiano Reggiano Cheese Association remains dedicated to improving its presence in the Japanese market, striving to bridge traditional practices with contemporary sensibilities and fostering a greater understanding and love for this extraordinary cheese. With ongoing efforts, the association seeks to engage more closely with Japanese consumers, ensuring that the heritage of Parmigiano Reggiano thrives well into the future.
For more information about Parmigiano Reggiano and its cultural initiatives in Japan, please contact the Japanese PR desk of the Parmigiano Reggiano Cheese Association.
Topics Consumer Products & Retail）
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