Celebrating the Crunch: Glico's Giant Cone Campaign
On April 6, 2026, Ezaki Glico Co., Ltd. will launch a captivating campaign titled "Zakuon Recording," which revolves around the delightful crunch sound produced when enjoying their beloved ice cream treat, the Giant Cone. This campaign aims to harness the distinct sound of crunching, known as "Zakuon," to inspire innovative collaboration with the popular artist group, Ketsumeishi, who is celebrating their 25th anniversary in the music industry this year.
A Look into the Giant Cone's Heritage
Since its debut in 1963, the Giant Cone has established itself as a pioneer in corn-based ice cream, offering a variety of textures and flavors by combining rich toppings, creamy chocolate, and premium ice. This long-standing brand has continued to satisfy customers with its crunchy cone, which emphasizes freshness and delightful taste. Glico aims to provide energy and vitality to everyone engaged in daily work, studies, or home chores through the joy of enjoying Giant Cone's deliciousness.
Details of the "Zakuon Recording" Campaign
The campaign runs from
April 6, 2026, to June 28, 2026. To participate, customers need to purchase any of the eligible Giant Cone products and send in their receipts along with a recording of their crunching sound. The first 390,000 participants will receive PayPay points worth 20 yen each. Additionally, participants can accumulate entries to win exciting Ketsumeishi collaboration merchandise through a lucky draw.
The aggregated crunch sounds will be creatively remixed into Ketsumeishi's song, "Dōshiyoumo Nai Gurai ni," which will be included in their upcoming album set to release on January 28, 2026. This remix is planned to be revealed in early June via the campaign's official website.
Prizes Breakdown
- - 1 Entry Course: 20 yen worth of PayPay points for the first 390,000 participants.
- - 3 Entry Course: A Ketsumeishi collaboration towel for 300 lucky winners.
- - 5 Entry Course: A set of two types of Ketsumeishi collaboration T-shirts for 90 winners.
How to Enter
1. Visit the campaign site and click on "Record and Apply" to capture the sound of crunching into your Giant Cone.
2. Add Glico's official LINE account as a friend.
3. Send a clear image of your purchase receipt.
4. The first 390,000 participants will receive PayPay points, and you can participate in the draw for Ketsumeishi merchandise.
Products Eligible for the Campaign
Participants can enter using any of the following flavors:
- - Giant Cone
- - Giant Cone
- - Giant Cone
- - Giant Cone
- - Giant Cone
- - Giant Cone
- - Giant Cone
- - Giant Cone
Campaign Duration
April 6, 2026, 00:00 to June 28, 2026, 23:59.
Limited Edition Packaging
Available flavors also include
Giant Cone , Giant Cone , and Giant Cone starting from April 6, 2026, while stocks last.
Ketsumeishi's Thoughts
When asked about their collaboration with Glico’s Giant Cone, Ketsumeishi shared their initial curiosity followed by excitement about creatively integrating the crunch sound into their music. They emphasized the joy of enjoying their music in rhythm with the crunch, encouraging fans to record their best Zakuon sounds during the campaign.
With an invitation to all participants, Ketsumeishi expressed their eagerness to hear the diverse crunch sounds from fans contributing to this unique campaign, promising an exciting musical experience ahead.
To learn more about the campaign, visit
Glico's Giant Cone Campaign Site. For further details regarding the Giant Cone, follow the official links for the brand's website and social media.