#United States #San Jose #Unilever #Degree Deodorant #Cool Rush

The Comeback of an Iconic Scent

In a remarkable twist of events, Degree® has made an exciting announcement that is bound to bring joy to many: the Original Cool Rush scent is back in its popular antiperspirant line! After numerous consumer voices and passionate appeals for its return, the much-loved fragrance that fans adored is hitting the shelves once again.

The decision to revive the Original Cool Rush formula was propelled by an impressive surge of support from devoted customers. Social media was flooded with comments, reviews, and enthusiastic posts, culminating in petitions on Change.org to bring back the scent. In a world where the consumer's voice is often lost in the din of marketing, Degree® has proven that listening to your audience can lead to valuable outcomes.

Chris Symmes, Degree's Head of Marketing, termed this relaunch as not just a marketing maneuver, but a redemption story. He emphasized that Cool Rush isn't merely a product; it embodies memories and daily routines for many individuals. The consumer feedback prompted a major course correction for the brand, showcasing its commitment to listening to its audience and adapting accordingly.

The journey to this comeback began when Degree® made changes to its bestselling scent in an effort to innovate and enhance its longevity. However, loyal fans quickly expressed their disapproval. The aroma that had once filled their lives was altered, and for some, this change felt catastrophic. One of the most vocal individuals was California-based DJ Benjamin