#Japan #Yamagata #Pony Canyon #Yamagata City #Yamagata Fest

Discover the Yamagata Collaboration Festival

The Yamagata Collaboration Festival is a vibrant event dedicated to showcasing the unique attractions and flavors of Yamagata City, Japan. Scheduled for November 1-2, 2025, this festival takes place at the OKB Waku Waku Base G in Gifu and coincides with the renowned Gifu Nobunaga Festival, amplifying the excitement and opportunities for community engagement.

Sponsored by Local Powerhouses

The festival is a collaborative effort between Pony Canyon, a prominent media company based in Tokyo, and Ogaki Kyoritsu Bank, aimed at promoting the city’s charm to a wider audience. Yamagata City, under the leadership of Mayor Hiroyuki Hayashi, is setting a strong precedent of leveraging local partnerships to enhance its city promotion strategies for the 2024 fiscal year.

Diverse Experiences Await

At the heart of the Yamagata Collaboration Festival lies an array of exciting activities. Visitors will have the chance to immerse themselves in the local culture through a variety of stalls offering authentic gourmet food, engaging activities, and interactive talk events. One of the standout features of the festival is the plentiful opportunities for attendees to experience the essence of Yamagata City firsthand.

One notable event on the first day is a talk show featuring esteemed photographer Jun Kobayashi, known for his iconic work, “Moon and Gifu Castle,” alongside influencer Hikari Ohno, who actively promotes Gifu’s attractions through social media platforms like Instagram. Together, they engage the audience with fascinating insights about capturing the beauty of Yamagata, sharing behind-the-scenes stories and tips on how to successfully present regional魅力. The attendees are encouraged to actively participate, leading to dynamic discussions filled with newfound appreciation for the local scenery and culture.

Engaging Entertainment

Adding to the festival's exciting atmosphere, the pre-show is hosted by Yuchin, a member of the comedic duo Sugoroku Ningen, who also serves as a regional promotion coordinator for Yamagata City. His humor and lively street performances captivate the crowd, setting the perfect tone for the event.

The second day brings added excitement with a bingo tournament featuring fantastic prizes that celebrate Yamagata City's local products, attracting many visitors eager to join in on the fun.

Community and Collaboration

Throughout the two-day event, the festival serves as a vital platform for fostering community connections and increasing interest in Yamagata City. Families, young adults, and children will find something enjoyable, creating an inclusive space for learning and exploration. The booths are meticulously arranged to allow visitors to see, touch, and taste the distinctive specialties of the region, deepening their connection to Yamagata City and its offerings.

The showcasing of various local enterprises and organizations as part of the Yamagata co-labo partnership highlights the communal effort to bolster city pride and stimulate economic growth through enhanced visibility.

The ongoing partnership between Pony Canyon and Yamagata City not only aims for immediate gains through festival events but also seeks to promote future activities, scheduled at the Gifu Tokyo antenna shop, further raising awareness and interest in Yamagata City.

Yamagata Co-Labo Partners

The Yamagata Co-Labo partnership program is designed to engage local businesses and stakeholders who are keen to promote the city's魅力 actively. This initiative encourages collaboration among various entities to inspire new ideas and opportunities, ultimately fostering economic vitality in the community.

A Celebration of Heritage

Notably, the Yamagata Collaboration Festival complements the Gifu Nobunaga Festival, a revered event celebrating the historical significance of Oda Nobunaga, a central figure in Japan’s history. The Nobunaga Festival attracts both local and external visitors, amplifying the holistic promotion of Yamagata City and fortifying its place within the larger Gifu cultural context.

For more information, visit the official Yamagata City website or Yamagata Base’s Note for updates and future events.