HERDEZ® Asada Line Brings Authentic Mexican Flavor to Summer Cookouts

Celebrating Mexican Flavor with HERDEZ® Asada Line


This summer, the essence of a perfect backyard cookout transcends mere heat; it lies in embracing the essence of asada. HERDEZ®, Mexico's premier salsa brand, is on a mission to unite family and friends around the grill with its innovative Asada line. Comprised of marinades, taco seasonings, and Mexican-style BBQ sauces, these products embody the vibrant flavors of traditional Mexican grilling, now readily available in your home.

Available exclusively at Walmart, the HERDEZ® Asada line aims to convert everyday meals into culinary festivities. The marinades are expertly crafted to ensure that every dish captures that off-the-grill taste, whether you are using an air fryer, stovetop, or traditional grill.

A New Standard in Flavor


The HERDEZ® Asada line introduces an array of rich and global flavors, elevating the cooking experience far beyond the typical sauce options found in grocery stores. The range includes:
  • - Carne Asada Marinade: A high-flavor solution that ensures your meat is infused with zingy notes of lime, garlic, and chiles in just 30 minutes.
  • - Pollo Asado Marinade: Like its beef counterpart, this marinade also packs a punch of flavor while ensuring tenderness for the chicken.
  • - Habanero Pineapple BBQ Sauce: Perfect for those who enjoy a tropical twist, this sauce adds a spicy-sweet glaze suitable for ribs or grilled shrimp.
  • - Sweet Tangy Mexican-Style BBQ Sauce: This brings a refreshing citrus touch to elevate chicken and pork dishes, making every bite feel like a beachside fiesta.
  • - Taco Seasonings: Include options for both carne asada and pollo asado, perfect for achieving that high-heat sear on the grill or stovetop.

Designed for Today's Cooking


Recognizing the trend of at-home cooks wanting quick yet authentic flavor, the HERDEZ® Asada lineup is engineered to be versatile. The marinades caramelize beautifully under broilers or in air fryers, ensuring that essence of grilling, irrespective of the cooking method you prefer.

Diana De Loza, the senior director of retail marketing at MegaMex, stated, "Our intent was to encapsulate the spirit of the Mexican barbecue and make it accessible for today’s cooking styles! Whether you’re a grilling expert or a busy parent needing a quick solution, the HERDEZ® Asada line imparts that traditional bold flavor and signature char to your meals."

With every product priced under $4, the HERDEZ® Asada line promises not only exceptional quality but also affordability, allowing families to celebrate each meal without breaking the bank.

Elevate Your Summer Gatherings


As warmer weather approaches, this launch couldn't be better timed. HERDEZ® seeks to bring friends and loved ones together, igniting summer gatherings with culinary creations steeped in rich tradition. By simplifying the preparation of authentic flavors, meal prepping becomes more efficient and enjoyable.

Now, cooking enthusiasts and family cooks alike can replicate the beloved carne asada ritual in their backyards, complete with the joyous atmosphere of good food and great company. The HERDEZ® Asada line, now available at Walmart, ensures that everyone can join in on the fun of grilling and bring a touch of Mexico’s vibrant flavor into their homes.

Explore the new HERDEZ® Asada line and create unforgettable memories around your table this summer. To discover more, visit HERDEZ® Traditions and follow the brand’s culinary journey on Instagram, TikTok, and Facebook.

Topics Consumer Products & Retail)

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