#China #Zhejiang #Yucun Village #Educational Travel #Cultural Tourism

Yucun Village Unveils New Study Tour Brand

In a significant move to promote educational travel, Yucun Village, located in the eastern part of China in Zhejiang Province, has launched a comprehensive study tour brand, "Yucun Study Tour." This initiative was officially unveiled during the recent opening ceremony of the study tour conference, alongside the establishment of the Zhewenyanxue Yucun research and practice base. The event took place in the picturesque setting of Anji County, part of Huzhou Prefecture.

The new brand aims to explore local resources related to cultural tourism and educational travel, collaborating with provincial cultural commissioners to integrate the study of ecological civilization ideology, rural youth education, and cultural tourism experiences. This move is set to position educational travel as a driving force for rural revitalization and a catalyst for transforming the local cultural tourism sector.

To support the development of the study travel sector, Yucun Village is actively crafting a detailed development plan that aligns its cultural tourism resources with educational travel initiatives. By building an integrated platform for this sector, the village aspires to create a unique identity for its educational travel brand.

During the conference, the new visual identity for the brand "Great Yucun Study Tour" was presented, alongside a mini-program aimed at enhancing user engagement with the study tour offerings. The initiative has already garnered attention from global partners, with four significant projects collaborating to foster the educational travel sector's growth.

In tandem, six educational practice bases will work closely with Yucun to promote the industrialization of distinctive study visits within Anji County. These partnerships are anticipated to bridge the gap between educational institutions and practical, on-the-ground experiences.

A highlight of this initiative is the support from cultural commissioners, who have established a partnership with a tourism development company linked to the Zhejiang Cultural Industry Investment Group. This collaboration aims to create a robust research and practice base in Yucun, thus furthering the high-quality development of the study travel sector while leveraging cultural resources available through the Zhejiang group.

Looking ahead, Yucun Village is set to fully reimagine its study travel itineraries, enhancing experiential offerings and introducing five new travel scenarios. The village is eager to attract more partners, experts, and academics to enrich its study travel programs. Additionally, collaboration with the Yucun Global Youth Development College is expected to elevate the initiative, promoting educational travel to new heights and ensuring that it fulfills the needs of a diverse audience.

With its rich cultural backdrop and a clear vision for the future of educational travel, Yucun Village is poised to become a prominent player in the sector while contributing to the revitalization of rural communities through education and cultural engagement.