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Experience the Essence of Italian Aperitivo with Campari

Campari® is set to elevate the concept of the aperitivo with its signature drink, the Campari Spritz, in two vibrant U.S. cities this spring. After a successful debut in New York City, the brand is expanding its unique aperitivo experience to include Miami and Los Angeles, inviting fans to indulge in this celebrated Italian ritual.

What is Campari Spritz?

The Campari Spritz is characterized by its striking red color and distinctive bitter flavor, which embodies the spirit of Italy's aperitivo tradition. This drink is not merely a cocktail; it's an invitation to enjoy life, unwind, and connect with friends. As the weather warms up, what better way to embrace the season than with a refreshing Campari Spritz? When you choose this drink, you're opting for sophistication, embracing the surface motto: Stay Bitter.

Campari Spritz Square in Miami

In Miami, the Campari Spritz Square will take place in the trendy Design District on March 21-22, 2026. It promises to be a sensory feast, combining vibrant settings, live DJs, and interactive experiences that celebrate the versatile drink. Guests will begin their visit at a central hub located at 191 NE 40th St, where they can enjoy Campari offerings amid the lively atmosphere.

The event will feature partnerships with local venues like Dalé Zine and Avant Gallery, where you can explore unique installations and partake in one-of-a-kind experiences. The format encourages guests to roam, taste, and engage at their leisure, blurring the lines between art and culinary delight.

Reservations for the event become available on March 11, and the buzz has already begun with last year’s experience selling out in minutes! Those interested must be 21 or older to secure a spot for either the noon or 2:00 PM seating on March 21 or 22. Don't miss out on the chance to partake in this cultural celebration of Italian craftsmanship and camaraderie.

Campari Spritz Square in Los Angeles

Following Miami, the Campari Spritz Square is scheduled to pop up in Los Angeles’ vibrant Silver Lake neighborhood on June 6-7, 2026. While details are yet to be announced regarding the participating venues, anticipation is high for this creative exploration of the aperitivo culture.

Attendees in Los Angeles can expect similar immersive experiences, where the landscape will be transformed into a vibrant tribute to the joy of the Campari Spritz. The city known for its artistic flair will surely add its unique twist to the event, making it an unforgettable celebration.

Join the Movement

To keep track of all the exciting updates and events at the Campari Spritz Square, follow @Campariofficial on Instagram. Campari encourages everyone to enjoy their drinks responsibly, reminding us that every sip should be savored.

A Classic Recipe

If you’re inspired to create the perfect Campari Spritz at home, here’s how to do it:

Ingredients

• - 2 parts Campari
• - 3 parts Prosecco
• - 1 part Soda Water
• - Ice
• - Orange Slice (for garnish)

Method

1. Fill a wine glass with ice.
2. Pour in the Prosecco, followed by the Campari and soda water.
3. Garnish with a slice of fresh orange for that lovely citrus aroma.

About Campari

Founded in 1860 in Milan, Campari has become an iconic spirit, renowned for its complex and deeply herbal flavor profile. This Italian classic has made waves in bars and at homes globally, inspiring countless cocktails with its versatility. With a legacy that spans over a century, Campari not only provides a bold drink but also fosters community, creativity, and shared moments.

Experience the magic of Campari this spring and be part of a cultural tradition that transcends borders, soaking in the rich history and vibrant flavors that only an Italian aperitivo can offer. For more information, visit www.camparigroup.com/en.