#Japan #Tokyo #Campaign #FamilyMart #Moon-Viewing

Discover FamilyMart's New Moon-Viewing Campaign This October

This year, the beautiful full moon gathering, known as the "Shijūgoya", falls on October 6th. To celebrate this traditional occasion, FamilyMart has announced an exciting new campaign featuring a innovative twist on the seasonal moon-viewing dishes. As part of their approach to make food more delightful, they are unveiling an array of ten unique dishes with daring flavors, all inspired by the moon-viewing theme.

Introducing 'Moon-Viewing Underworld Feast'

Starting September 30, 2025, FamilyMart will introduce "Moon-Viewing Underworld Feast" — a collection of ten dishes that creatively combine soft-boiled eggs, symbolizing the moon, with rich, indulgent ingredients often associated with a sense of guilt. If you’re someone who finds regular moon-viewing food lacking, this range aims to release your appetite with greater enjoyment!

The unique dishes offer a fusion of different ingredients, enhancing the traditional moon-viewing experience.

Crunchy and Guilt-Inducing Combinations:

1. Garlic Bacon Potato Salad
Combining smooth potato salad with pancetta, this dish delivers rich flavor and a hint of guilty pleasure that pairs perfectly with a drink.
2. Fried Chicken & Pork BBQ Moon-Viewing Bowl
This dish adds succulent, well-seasoned beef off-cuts to a traditional bowl of fried chicken and pork BBQ, creating a stuffing that is a full flavor extravaganza.
3. Moon-Viewing Tianjin Rice with Fried Dumplings
With fried dumplings boosting your appetite, the rich taste of this dish is a call for indulgence, enhanced by the aroma of garlic.
4. Moon-Viewing Cheese Burger
Experience a deluxe cheese burger with a blend of spicy fries by your side — the unexpected convenience of guilt-infused dining.

Social Media Campaign to Celebrate the Season

Alongside the launch of these creative dishes, FamilyMart is also kick-starting a social media campaign aimed at celebrating the Shijūgoya.

Campaign Details:

• - How to Enter: Follow FamilyMart's official X account @famima_now and re-post the designated content for a chance to win a special goods set.
• - Prize List: Winners will receive items like a moon-shaped light for home decor, a nano-block of a FamilyMart store, and exclusive stickers.
• - Entry Period: From 3 PM on October 6th to 11:59 PM on October 13th, 2025.

Exclusive Insights from Product Development

The creation of the "Moon-Viewing Underworld Feast" featured numerous discussions on how to aesthetically pair moon-shaped eggs with indulgent ingredients like pig fat and garlic. The theme was to explore the boundaries of what a moon-viewing experience could entail. The result is a selection of offerings across various food categories, ranging from rice balls, and noodle bowls to rich pasta dishes and gratins — each promising a thrilling twist on typical moon-viewing delights.

Dish Highlights:

1. Big Rice Ball
Generously combining gourmet flavors with rich garlic mayo for a crowd-pleasing item.
2. Fried Chicken & Pork BBQ Moon-Viewing Bowl
Highlights include a precise balance of flavor and texture, ensuring each bite delivers satisfaction.
3. Moon-Viewing Tianjin Rice
A beautiful presentation that elevates conventional flavors while ensuring each ingredient contributes to the overall sensation of indulgence.
4. Giant Noodle Moon-Viewing Pasta
Features a mix of deep garlic notes balanced with rich sauces for a comforting dish that maintains excitement till the last bite.

FamilyMart continues to emphasize its commitment to being a staple convenience store that fosters community and connection, making it a beloved part of everyday life. Join in this moon-viewing celebration with your favorite treat from FamilyMart!