Tamron Celebrates Dual Wins at the Prestigious EISA Awards 2025-2026

The well-known optical equipment manufacturer, Tamron Co., Ltd., headquartered in Saitama, Japan, has achieved a remarkable feat by winning two prestigious EISA Awards this year. The awards went to:

- 28-300mm F/4-7.1 Di III VC VXD (Model A074)
- 90mm F/2.8 Di III MACRO VXD (Model F072)

These recognitions from the European Imaging and Sound Association (EISA) mark Tamron's 20th consecutive year of earning accolades, a testament to the company's commitment to quality and innovation in photography. The 28-300mm lens has been awarded the title of EISA SUPERZOOM LENS 2025-2026, while the 90mm, designed for macro photography, garnered the EISA MACRO LENS 2025-2026 award.

Overview of the Winning Products

EISA SUPERZOOM LENS 2025-2026: 28-300mm F/4-7.1 Di III VC VXD (Model A074)

The Tamron 28-300mm F/4-7.1 Di III VC VXD lens offers an incredible zoom range that is accessible to everyone. This versatile lens effectively covers a variety of subjects, ranging from landscape photography at 28mm to wildlife at 300mm. With a minimum focusing distance of just 0.19m at 28mm and a maximum magnification of 1:2.8, it delivers exceptional image clarity, particularly in the center of the frame. The VC (Vibration Compensation) technology ensures sharp images, minimizing the effects of camera shake. Weighing only 610g and measuring 126mm in length, this lens is compact and lightweight, making it ideal for travel photography. It features an easy-to-use weather-resistant design and anti-fouling coating, ensuring reliability in outdoor conditions. Additionally, a USB Type-C port allows users to connect to the TAMRON Lens Utility software for adjusting focus settings and customizing features.

EISA MACRO LENS 2025-2026: 90mm F/2.8 Di III MACRO VXD (Model F072)

On the other hand, the Tamron 90mm F/2.8 Di III MACRO VXD is a modern macro lens specifically designed for Sony and Nikon full-frame mirrorless cameras. It combines superior optical performance with practical usability, achieving remarkable sharpness across even the corners of the frame at wide-open aperture. Effective suppression of chromatic aberration and distortion adds to its appeal, making it ideal for intricate close-up photography with a maximum magnification of 1:1. This lens also excels as a portrait lens, showcasing exceptional quality thanks to its optimal focal length and bright F2.8 aperture. The VXD (Voice-coil eXtreme-torque Drive) technology ensures fast and quiet autofocus performance, even on moving subjects. Compact and featuring a simplistic weather-resistant structure, it is well-suited for outdoor use. Similar to the 28-300mm lens, it includes a USB Type-C port for customization options using TAMRON Lens Utility, tailored for both photography and video creators.

The Impact of the EISA Awards

EISA, or the Expert Imaging and Sound Association, is a respected community comprising 54 special interest publications across 27 countries, focusing on various aspects of electronics. Each year, EISA experts select the best-performing products in different categories and award them with the esteemed EISA Awards. This year marks Tamron's 27th EISA Award, making it a remarkable achievement to be recognized for 20 consecutive years since 2006.

Tamron's Continuous Innovation

Founded with a commitment to providing innovative optical products for both consumers and industries, Tamron continues to demonstrate its prowess in the optical equipment sector. The company aims to expand its set of pioneering products while ensuring environmental sustainability in all aspects of its operations. Interested individuals can learn more about Tamron's offerings and initiatives on their official website: Tamron Official Website.

Conclusion

Winning these two EISA awards not only highlights Tamron's continuing dedication to excellence but also reinforces its reputation in the photography world. As the company looks to the future, it is poised to maintain its legacy of quality and innovation, ensuring that photographers have the best tools at their disposal for capturing the world around them.