Marriott's Acquisition of Postcard Cabins Transforms Outdoor Hospitality Experience

Marriott Transforms Outdoor Hospitality with Postcard Cabins Acquisition

In a landmark move, Marriott International has officially acquired the brand formerly known as Getaway, now named Postcard Cabins. This acquisition represents a significant shift in the outdoor hospitality landscape, as Marriott aims to cater to an increasing demand from travelers seeking immersive nature experiences. Founded in 2015, Postcard Cabins has emerged as a front-runner in outdoor accommodations, offering guests a unique chance to disconnect from bustling everyday life.

A New Era for Outdoor Accommodations

Postcard Cabins has successfully established itself as a brand dedicated to connecting guests with nature. With over 1,200 cabins located across 29 scenic outposts, the brand has enabled visitors to spend more than 40 million hours immersed in outdoor activities. In addition to providing accommodations, Postcard Cabins has become synonymous with creating memorable experiences, having facilitated numerous wedding proposals and pet-friendly stays.

The acquisition highlights Marriott's recognition of an evolving travel market where guests increasingly prioritize outdoor experiences over traditional hotel stays. Jon Staff, Founder and CEO of Postcard Cabins, expressed excitement about joining forces with Marriott, stating that the collaboration will allow them to reach a global audience and continue promoting the benefits of spending time in nature.

Leveraging Marriott’s Extensive Resources

With Marriott's global presence and its award-winning Bonvoy travel platform boasting over 219 million members, Postcard Cabins is poised for substantial growth. Marriott plans to integrate Postcard Cabins into its outdoor-focused collection, enhancing its offerings to appeal to nature enthusiasts and travelers seeking tranquility away from urban life. The integration into Marriott’s systems, including the popular Marriott Bonvoy mobile app, is set to occur in 2025.

Leeny Oberg, CFO and Executive Vice President of Development at Marriott International, remarked on the brand’s commitment to enriching travel experiences, further complementing their portfolio with Postcard Cabins. She emphasized the increasing demand for nature-immersive travel and how this acquisition aligns with the company’s goals to cater to diverse traveler preferences.

Emphasizing Wellness and Connection

As society shifts towards prioritizing wellness and mental health, the focus on outdoor retreats has never been more important. Postcard Cabins offers a sanctuary for individuals seeking respite from the fast-paced modern lifestyle, encouraging them to focus on relationships, relaxation, and rejuvenation amidst nature. The commitment to providing transformative getaways remains at the core of Postcard Cabins' mission.

The collaboration with Marriott positions Postcard Cabins to expand its reach, while maintaining its identity as a leader in outdoor hospitality. With Goldman Sachs serving as the exclusive financial advisor for this transaction, both parties are excited about the potential for future growth.

Conclusion

As more individuals yearn for connections with nature, the acquisition of Postcard Cabins by Marriott marks a pivotal moment in the hospitality industry. Travelers can look forward to unique accommodations that prioritize rest, wellness, and the beauty of the great outdoors. This partnership not only signifies a new chapter for Postcard Cabins but also reflects Marriott's ongoing dedication to enhancing travel experiences across the globe.