#United States #Newport Beach #Zonda #NewHomeSource #Homebuyer Outlook

A Revolutionary Approach to Homebuyer Insights

In a landmark development for the real estate sector, Zonda and NewHomeSource.com (NHS) have introduced the Homebuyer Outlook (HBO) report and interactive dashboard. This innovative tool equips builder sales and marketing teams with essential insights into buyer behaviors and emerging market trends. Designed to preemptively assess buyer intent before it materializes into actual leads, the Homebuyer Outlook aims to transform the strategies employed by homebuilders nationwide.

A New Era for Builders

Ali Wolf, Chief Economist at Zonda, emphasizes the importance of this launch at a time when the dynamics of the housing market are shifting dramatically. “The advent of the Homebuyer Outlook coincides with a significant inflection point,” Wolf noted. “New homes have become more affordable compared to resale properties, enabling builders to align their offerings with current consumer demands effectively.”

By utilizing data from both builders and buyers, the HBO provides a comprehensive overview of key metrics that matter most in today's market:

• - Listings: Detailed data on new community listings from NHS and Zonda.
• - Clicks: Insights into engagement levels through user interactions with specific listings.
• - Searches: Analysis of unique user search sessions on the NHS platform.
• - Migration: Trends regarding user search behaviors across various markets.

Unveiling Future Buyer Intent

The Homebuyer Outlook empowers clients to identify emerging trends in buyer interest according to region, price range, and product type. This forward-looking report offers several critical advantages:

• - Early Signals of Buyer Interest: Builders can track shifts in buyer preferences, ensuring they are ahead of the competition.
• - Inventory Gaps: The tool uncovers discrepancies between shopper preferences and the available inventory, helping builders adapt their offerings.
• - Benchmarking Against Competitors: The HBO allows builders to assess their engagement levels against others in similar product categories like townhomes, single-family homes, or condominiums.

Continuous Updates for Real-Time Relevance

Updated monthly, the HBO captures current shopper activity across the 50 largest markets in the U.S. This ensures that builders have access to the most relevant data, allowing them to respond dynamically to changing consumer needs and preferences.

Wolf remarked on intriguing market trends, noting that “it’s not surprising to see Riverside/San Bernardino leading in demand, as buyers are seeking value in the face of rising home prices and interest rates. Inland California provides such value. Yet, the demand in areas like Los Angeles/Orange County is surprising – despite a softer market, buyers are still actively seeking homes to meet their specific requirements.” The click index is adjusted to reflect a stable average performance based on data gathered from May to July 2022.

Top 10 Markets by Click Engagement:

1. Riverside/San Bernardino (126 click index)
2. Sacramento (109)
3. Orlando (107)
4. Charlotte (106)
5. Phoenix (105)
6. Dallas (104)
7. Los Angeles/OC (99)
8. Atlanta (99)
9. Houston (98)
10. Las Vegas (95)

Conclusion

As Zonda continues to innovate in the realm of housing market analytics, the Homebuyer Outlook report stands as a testament to their commitment to empowering the homebuilding industry. By providing vital tools that enhance decision-making processes, Zonda and NewHomeSource are shaping a future where builders can thrive even in the face of evolving market challenges. For those involved in the homebuilding sector, tapping into this insightful resource will undoubtedly pave the way for more informed strategies and enhanced customer experiences.

Discover more about Zonda's Homebuyer Outlook by exploring ZondaHome.com or connecting with them on LinkedIn. By harnessing the power of data-driven insights, Zonda is dedicated to the advancement of the homebuilding sector, reinforcing the notion that well-designed homes contribute to better lives and stronger communities.