Choice Financial Group Welcomes Jon Pace as Chief Growth Officer to Drive Expansion Strategy

Choice Financial Group Appoints Jon Pace as Chief Growth Officer

In a significant move aimed at boosting its growth initiatives, Choice Financial Group (CFG) has announced the appointment of Jon Pace as its Executive Vice President and Chief Growth Officer. This strategic decision is part of CFG's commitment to strengthen its leadership team and enhance its focus on organic growth.

Jon Pace brings over 30 years of extensive experience in the insurance industry, having previously served as Managing Director at Aon’s Strategy and Technology Group. There, he headed the Health Benefits division, showcasing his capabilities in strategy formulation and management. His career also includes valuable roles at prominent companies such as Marsh, Mercer, and Aflac. With a proven track record as an entrepreneurial leader, Pace has demonstrated his ability to drive sales management, oversee profit and loss, and advance talent development throughout his professional journey.

CFG President and CEO, Robert J. Hilb, expressed enthusiasm over Pace's appointment, stating, "Jon's addition to our team signifies our dedication to optimizing CFG's sales organization. His expertise and strategic thinking will be critical in accelerating our growth trajectory. We are excited to integrate him into our leadership as we continue to expand and deliver exceptional service to both our merger partners and clients."

Pace's collaborative approach and strong relational skills are expected to align perfectly with CFG’s focus on fostering robust partnerships that underpin its growth strategy. His experience and insights will play a pivotal role in enhancing CFG’s market initiatives, particularly as the company strives to expand its footprint across various regions.

About Choice Financial Group, it is an established insurance agency with a focus on property, casualty, and employee benefits. Backed by the institutional capital support from Northlane Capital Partners— which manages over $1 billion in committed equity capital—CFG is dedicated to expanding its market presence through a blend of organic growth initiatives and strategic investments. The company is headquartered in Virginia Beach, Virginia, and operates 45 offices across 20 states, reflecting its reach and ambition in the insurance sector.

Jon Pace’s addition to CFG comes at a pivotal time as the company seeks to enhance its growth potential and continue delivering exceptional services to its clients. Consequently, this appointment not only marks a new chapter for CFG but also reinforces its commitment to innovation and leadership in the insurance industry.

For agencies looking to partner with CFG or for media inquiries, individuals can contact Robert J. Hilb, President & CEO, or Alexandra Pfaff, Director of Marketing, through the company's official channels. CFG remains optimistic about its trajectory with Jon Pace, positioned to steer the company towards new heights of success in the upcoming years.