DEAL Holdings Unveils FAB Group as the Culinary and Lifestyle Leader of the Region

On August 19, 2025, DEAL Holdings proudly introduced the FAB Group, a ground-breaking lifestyle and gastronomy enterprise poised to redefine the hospitality landscape across the MENA region. With its headquarters in the UAE, the FAB Group aims not only to elevate the culinary standards in the area but also to create job opportunities that will significantly impact the local economy.

Strategic Expansion in the MENA Region

FAB Group plans an ambitious rollout of flagship locations within major Gulf Cooperation Council (GCC) cities. The company intends to launch a minimum of 25 establishments in the United Arab Emirates alone within the next five years. Not stopping there, they also anticipate further expansion into key cities such as Riyadh, Jeddah, Doha, and along the Red Sea coastline.

Abdalla Al'Mheiri, CEO of DEAL Holdings, expressed excitement about the project, describing it as a pivotal moment for the region's hospitality sector. 'The launch of FAB Group marks a significant step forward in the culinary offerings in the Middle East,' he stated. As the region solidifies its reputation as a global culinary hub, the establishment of FAB Group is expected to reinforce local talent and create employment opportunities, with over 800 jobs projected to be generated in the UAE alone over the next five years.

Innovative Culinary Experiences and Collaborations

At the core of FAB Group's mission is the combination of innovative dining experiences and collaborations with Michelin-starred chefs from the UK and Europe. The company aims to introduce popular boutique brands and provide immersive culinary encounters that will elevate the MENA region’s global standing in the hospitality sector.

Andrew Cullen, Regional Food and Beverage Director, stated, 'We are poised to make several exciting announcements in the coming months, which will significantly enhance the region's F&B offerings and redefine industry perceptions both locally and globally.'

The strategy focuses on offering a mix of high-end dining, contemporary cuisine, café culture, nightlife, and wellness concepts, including partnerships with luxury brands. Several flagship projects are already in development and are set to be unveiled shortly.

Sustainable Practices and Long-term Goals

The FAB Group is not just about expansion; it also emphasizes sustainable practices in its operations. By fostering local talent and providing networking opportunities, the company aims to contribute positively to the region’s economic fabric while capitalizing on the burgeoning demand for upscale culinary experiences.

DEAL Holdings has established itself as a major player in investment and development across the MENA region. With a diverse portfolio, including hospitality projects and commercial real estate, the launch of FAB Group demonstrates the company's commitment to driving growth and innovation in the area.

Conclusion

As the restaurant and lifestyle industry in the Middle East continues to flourish, FAB Group's strategic approach to hospitality promises to contribute significantly to the local economy while enhancing the region's global culinary reputation. With the backing of DEAL Holdings, the FAB Group is set for a transformative journey that will not only fulfill consumer demands but also create a vibrant cultural tapestry in the MENA region. Stay tuned for more updates on FAB Group's exciting developments and offerings.

For more information about DEAL Holdings and FAB Group, visit www.deal.holdings and thefoodandbeverage.group.